While the idea of ‘persona marketing’ may be intimidating for some, one reverse mortgage leader shares how he got started building his personal brand by becoming a ubiquitous reverse mortgage presence in his community.
Reverse Mortgage Daily
Fairway Independent Mortgage Corporation’s Harlan Accola shares some of the most efficient ways to enlist financial planners as reverse mortgage referral partners, with key advice coming down to knowing and appreciating the details of their business before walking into a meeting.
One reverse mortgage leader describes why the automation of certain customer relationship processes has helped streamline the experiences of clients and loan officers alike.
FAR VP of Retirement Strategies and financial planner Stephen Resch helps describe how reverse mortgage professionals may best approach people in his profession for referral partnerships.
Recent data gleaned from surveys by AAG and RMD help to show what reverse mortgage professionals should keep in mind about consumers’ home equity thoughts, as well as some surprises.
A key challenge for the reverse mortgage industry continues to be the issue of product education, as many reverse mortgage professionals remain very concerned in reforming the industry’s education efforts to reach additional audiences of eligible, prospective borrowers. Additionally, 2020 saw a noticeable “cooling” of sentiment regarding private-label reverse mortgage products, visibly realized in disclosures […]
The reverse mortgage industry has expressed overwhelmingly positive feelings about business prospects for 2021, and is taking notice of an influx of new interest in the reverse mortgage product category as caused by the ongoing COVID-19 coronavirus pandemic. This is according to a recent 2021 Industry Outlook survey conducted by RMD by polling out industry […]
Thank you once more to Reverse Mortgage Daily’s dedicated base of readers for helping to provide a great start to 2021’s industry coverage over the past couple of months! As a reminder, RMD and Aging Media Network will be closed on Monday, February 15 in observance of Presidents’ Day in the United States. Our normal […]
Thank you once again to Reverse Mortgage Daily’s dedicated base of readers for giving us a great start to our new year of coverage over the past couple of weeks! As a reminder, RMD and Aging Media Network will be closed on Monday, January 18 in observance of Martin Luther King Jr. Day. Our normal […]
With only days remaining until Christmas, the team here at Reverse Mortgage Daily wants to express warm wishes and happy holidays to all of our valued readers! In observance of Christmas and New Year’s Day, RMD and Aging Media Network will be closed from Thursday, December 24 to Friday, January 1, with our normal posting […]
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