Reverse Mortgage Sales Pros Discuss Effective Marketing Practices

A panel of experienced reverse mortgage sales professionals discussed a series of effective marketing methods that have led to success in appealing to clients across a number of different reverse mortgage product types when asked about challenges they have overcome in making sales. This was part of a discussion among the sales professionals that took […]

Reverse Mortgage Professionals Talk Modern Sales Challenges

A reduced number of qualifying borrowers, adjusting to Home Equity Conversion Mortgage (HECM) program changes and overcoming objections: these are just some of the challenges in the current sales climate discussed by experienced reverse mortgage professionals in a roundtable discussion, which took place at the National Reverse Mortgage Lenders Association (NRMLA) Eastern Regional Meeting in […]

Reverse Mortgage Sales Pros Take a Positive Outlook for 2019

A panel of experienced reverse mortgage sales professionals expressed cautious optimism, an encouragement to abandon nostalgia, and belief in the promise of the ‘silver tsunami’ when asked to outline their perspectives on selling reverse mortgage products into the remainder of 2019. This was the final part of a discussion among the sales professionals that took […]

Reverse Mortgage Professionals Talk Effective Sales Practices

Using a multimedia outreach strategy, illustrating a client’s goals in terms of asset preservation, and being honest in order to establish trust: these are just some of the effective strategies of experienced reverse mortgage sales professionals shared in a roundtable discussion about selling reverse mortgage products in today’s world, which took place this week at […]