Liberty Home Equity Solutions Launches EquityIQ Proprietary Reverse Mortgage

The reverse mortgage proprietary market continues to heat up, with Liberty Home Equity Solutions announcing the official launch of a new proprietary offering on Thursday. Aimed at seniors with higher home values, the new product allows access to funds well above the current Home Equity Conversion Mortgage (HECM) program loan limit of $726,525. Called “EquityIQ,” […]

Ocwen Transfers 1 Million Loans to New Platform, Finalizes Merger Details

Ocwen Financial Corporation (NYSE: OCN) announced Monday that it has completed the final phase of transferring 1 million forward loans to a new servicing platform, and has consolidated its legal entity under a new name that reflects an acquisition the company made last year. The final phase of the company’s loan transfer process and transition […]

The Right Place for Social Media in Reverse Mortgage Marketing

Social media can be a powerful tool to leverage in marketing any kind of product, but finding the right place for it in marketing reverse mortgages can be complicated particularly because the products are geared toward the protected class of seniors. A panel of reverse mortgage marketing professionals all expressed different perspectives on how best […]

How the ‘New Normal’ Has Changed Reverse Mortgage Marketing

With a series of disruptive changes affecting the reverse mortgage marketplace over the past two years, companies that offer reverse mortgage products have had to adapt their strategies to adjust to changes that can adversely affect who can qualify for a reverse mortgage in the first place. These and other realities unique to the modern […]

Liberty Parent Ocwen Records Strong Reverse Business in First Quarter

Ocwen Financial Corporation (NYSE: OCN), parent company of Liberty Home Equity Solutions, recorded strong numbers in its reverse mortgage business in spite of the company’s generally reduced financial performance in Q1 2019, according to financial documents released this week. “[Our] reverse lending business recorded pre-tax income of $24 million, which included $17 million of favorable […]

Wholesale Reverse Mortgage Channel Drops With Retail in January

Primarily echoing previously recorded numbers among government-approved lenders, Home Equity Conversion Mortgage (HECM) endorsements dropped slightly in January, with total endorsements falling 5.7 percent to a total of 1,649 loans, according to the latest data from Reverse Market Insight (RMI). However, some lenders managed to buck the downward trend by posting positive gains. The HECM […]

Liberty Pilots Jumbo Product Amidst Strong Reverse Performance for Ocwen

Ocwen Financial Corporation (NYSE: OCN), parent company of Liberty Home Equity Solutions, recorded fourth quarter and full year 2018 losses overall, but a continuing point of positivity in the midst of other business difficulties continues to be the company’s reverse mortgage division, according to financial statements released this week. The company also announced the launch […]

Wholesale Reverse Mortgage Channel Hit Hard in December

Largely echoing previous numbers among government-approved lenders, Home Equity Conversion Mortgage (HECM) endorsements continued to drop in December, with total endorsements falling 31.4 percent to a total of 1,749 loans, according to the latest data from Reverse Market Insight (RMI). The HECM Originators report for December 2018 shows the losses afflicted on both retail and […]

New Liberty Hire to Lead Reverse Mortgage Purchase Platform

Liberty Home Equity Solutions announced recently the hiring of Bill Thomas as its national Home Equity Conversion Mortgage (HECM) for Purchase manager, effective July 22. As manager, Thomas will head an aggressive growth strategy for Liberty’s HECM for Purchase business, leading the company’s sales efforts with builders and real estate agents.  Before joining Liberty, Thomas […]

Liberty Launches New Financial Planning Research for Reverse Mortgages

Liberty Home Equity Solutions, Inc. announced on Monday that it is sponsoring a new research study from Texas Tech University and researchers John Salter, Shaun Pfeiffer, and Harold Evensky on how utilizing home equity through a reverse mortgage can help preserve retirement portfolios. The Texas Tech researchers have previously released a related study about how […]