Since a reverse mortgage is a complicated financial product, the way that direct-to-consumer advertising for the industry is structured can often make or break the perspectives that people can have about the product category. There are a fair amount of limitations concerning how reverse mortgages can be responsibly positioned to prospective customers since only senior […]
Seniors in Canada have been leveraging home equity at a rapid pace in that country, as Canadian reverse mortgage debt held by the nation’s seniors has topped $4.3 billion (roughly $3.3 billion USD) even as demand appears to have slowed slightly. This is according to filings from Canada’s Office of the Superintendent of Financial Institutions […]
HomeEquity Bank, the largest reverse mortgage lender in Canada, has launched a new product variation designed to offer Canadian seniors a short-term reverse mortgage product that they can use to cover specific tasks. “CHIP Open” is an alternative to the standard “CHIP Reverse Mortgage,” and is designed for Canadians aged 55 and older who are […]
Frank W. Abagnale, Jr. — a former fraudster and con man who famously assisted the Federal Bureau of Investigation (FBI) on fraud crimes before starting his own consultancy firm — has found a role as the subject of a new reverse mortgage advertising campaign and educational video series designed to help seniors spot when they’re […]
As the full scope and impact of the COVID-19 coronavirus pandemic continues to come into clearer view with the passing of each new day, the need for relief among those most affected by the health and economic shocks that have stemmed from it has caused many businesses to step up and offer their resources to […]
Canadian seniors have been tapping home equity through the use of a reverse mortgage at record levels, and now the nation’s collective reverse mortgage debt has topped $4 billion for the very first time. This is according to the Canadian Office of the Superintendent of Financial Institutions (OSFI), reported by Better Dwelling. “OSFI filings show […]
HomeEquity Bank, the largest reverse mortgage lender in Canada, posted record originations in 2019 as Canadian retirees continue to seek out financing options designed to fill in for the increasing rarity of traditional retirement funding, such as pensions. Additionally, HomeEquity Bank’s recently-entered rival in the Canadian reverse mortgage space has seen its own business grow […]
A study conducted earlier this year north of the border reveals some interesting insights concerning how seniors can be effectively marketed to, and much of it comes down to the idea that seniors don’t want to see a narrative in the media that they’re defined by diminished capacity. In order to craft advertisements that more […]
After American Advisors Group (AAG) released its latest television commercials in July and August, respectively, the reverse mortgage industry was buzzing with activity. After sharing the July Home Equity Conversion Mortgage (HECM)-focused ad on social media, originators, brokers, counselors and more seemed to see actor Tom Selleck not just as a spokesman for AAG, but […]
The reverse mortgage business across Canada is continuing to prosper, as evidenced by a notable increase in balance figures of more than double compared to figures from 2015. This is according to original reporting by Bloomberg. “Outstanding balances on reverse mortgages have more than doubled in less than four years to C$3.12 billion ($2.37 billion), […]
