Many brands focus on youth, but reverse mortgage companies are some of the few businesses not letting the opportunity of senior-focused marketing slip by.
HomeEquity Bank
A survey conducted by a leading reverse mortgage lender indicated that people age 55 and up are not all that enamored with the word “senior” as a descriptor for them.
The leading reverse mortgage lender in Canada will be acquired by a province’s pension plan board for teachers, which is described as a leading institutional investor.
A new reverse mortgage company aims to modernize the product offering for borrowers north of the border, and the founder of the organization tells RMD how he aims to accomplish that.
A couple of news items from beyond the borders of the United States shows reverse mortgage interest accelerating, with a generally positive column in an Australian newspaper and a record reverse mortgage portfolio valuation in Canada.
A pair of reverse mortgage executives have researched and published a book about the product category, addressing features, misconceptions and more. They hope it serves as another way to connect with seniors.
Reverse mortgage markets in some international territories are poised to hit it big over the next decade, according to recent data and research presented by Australia’s Heartland Group and Canada’s HomeEquity Bank. According to Heartland Group, the market for reverse mortgages in Australia and around the world could grow by as much as three times […]
The ability of a higher net worth client to strategically employ a reverse mortgage loan is a concept gaining steam in the United States, but can also benefit higher net worth clients in countries beyond our borders. This is according to Andrew Cairns, national wealth management lead at HomeEquity Bank based in Toronto, Ontario. Speaking […]
Since a reverse mortgage is a complicated financial product, the way that direct-to-consumer advertising for the industry is structured can often make or break the perspectives that people can have about the product category. There are a fair amount of limitations concerning how reverse mortgages can be responsibly positioned to prospective customers since only senior […]
Seniors in Canada have been leveraging home equity at a rapid pace in that country, as Canadian reverse mortgage debt held by the nation’s seniors has topped $4.3 billion (roughly $3.3 billion USD) even as demand appears to have slowed slightly. This is according to filings from Canada’s Office of the Superintendent of Financial Institutions […]
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