Global Seniors Want to Stay at Home, Signaling Big Reverse Mortgage Potential

Reverse mortgage markets in some international territories are poised to hit it big over the next decade, according to recent data and research presented by Australia’s Heartland Group and Canada’s HomeEquity Bank. According to Heartland Group, the market for reverse mortgages in Australia and around the world could grow by as much as three times […]

HEQ: Overcoming Misinformation is Key to Global Reverse Mortgage Business

Since a reverse mortgage is a complicated financial product, the way that direct-to-consumer advertising for the industry is structured can often make or break the perspectives that people can have about the product category. There are a fair amount of limitations concerning how reverse mortgages can be responsibly positioned to prospective customers since only senior […]

HomeEquity Bank Launches New Reverse Mortgage Product in Canada

HomeEquity Bank, the largest reverse mortgage lender in Canada, has launched a new product variation designed to offer Canadian seniors a short-term reverse mortgage product that they can use to cover specific tasks. “CHIP Open” is an alternative to the standard “CHIP Reverse Mortgage,” and is designed for Canadians aged 55 and older who are […]

Former Fraudster Leads New Reverse Mortgage Anti-Scam Campaign

Frank W. Abagnale, Jr. — a former fraudster and con man who famously assisted the Federal Bureau of Investigation (FBI) on fraud crimes before starting his own consultancy firm — has found a role as the subject of a new reverse mortgage advertising campaign and educational video series designed to help seniors spot when they’re […]