Open Mortgage Pulls Ads from Facebook, Instagram in Massive Hate Speech Protest

Austin, Tex.-based multi-channel mortgage lender Open Mortgage announced on Wednesday that it is suspending its ad buying on social media platforms owned by Menlo Park, Calif.-based Facebook in protest of those platforms’ policies related to the proliferation of misinformation and hate speech, the company said. The lender is joining prominent corporations including beverage maker The […]

Facebook Hit With New HUD Lawsuit Over Housing Ads

The Department of Housing and Urban Development (HUD) has filed charges against Facebook, Inc. alleging that the social media giant has violated multiple subsections of the Fair Housing Act, indicating that Facebook has engaged in discriminatory advertising practices that could limit certain protected classes from gaining access to housing. This lawsuit comes just one week […]

How Facebook’s Major Ad Policy Changes Are Impacting Reverse Mortgage Marketers

Facebook on Tuesday announced sweeping changes to its advertising policies that will likely cause a shift in the way mortgage marketers use the platform to reach prospective borrowers—reverse mortgage lenders included. By limiting the demographic filters that marketers can use to target Facebook users in certain product categories, the social media giant will change the […]