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Coming of Age

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Marketing to Older Crowds Calls for Differentiation

Jul 21, 2013By

Lumping seniors and boomers into one group is a marketing pitfall many make when trying to appeal to older audiences, and marketers say the key is to understand and adjust to individual mindsets while using language they identify with. In order to effectively approach baby boomers and older consumers’ demands, marketers need to know about […]