HEQ: Overcoming Misinformation is Key to Global Reverse Mortgage Business

Since a reverse mortgage is a complicated financial product, the way that direct-to-consumer advertising for the industry is structured can often make or break the perspectives that people can have about the product category. There are a fair amount of limitations concerning how reverse mortgages can be responsibly positioned to prospective customers since only senior […]

BBB: Reverse Mortgages Must Be a ‘Family Decision’

Consumers need to fully understand all of the associated costs, terms and conditions prior to applying for a reverse mortgage transaction, and that the ultimate decision made by a senior homeowner at or over the age of 62 should be in consultation with a prospective borrower’s family or other trusted advisors. This is the perspective […]

AAG, BBB Partner to Protect Seniors from Coronavirus Scams

American Advisors Group (AAG) has built on its relationship with the Better Business Bureau (BBB) to raise awareness for seniors concerning scams that may target them in the midst of the COVID-19 coronavirus pandemic. This is according to an announcement both organizations jointly released on Friday morning. “Financial criminals have seized an opportunity created by […]

AAG and Better Business Bureau Expand Partnership to Fight Senior Fraud

The largest reverse mortgage lender by volume and the Better Business Bureau (BBB) have expanded their partnership in an effort to combat senior-focused fraud nationwide. Through the partnership, launched last year by American Advisors Group (AAG) and the BBB, the organizations have created the “Savvy Seniors Program,” a senior-focused fraud prevention program that will host […]