For a reverse mortgage originator, getting the word out about the services he or she provides can be one of the trickier parts of generating new business. One opportunity that could help an originator get in front of more seniors’ eyes is appearing in the media outlets that they absorb on a daily basis. Grassroots […]
For many originators in the reverse mortgage business, there are a series of tried-and-true methods that can be followed for someone to find his or her next prospective borrower. Typical examples include forging relationships with trusted advisors, meeting seniors face-to-face at community centers, or becoming affiliated with local commerce organizations. Sometimes, though, originators can find […]
A panel of experienced reverse mortgage sales professionals expressed cautious optimism, an encouragement to abandon nostalgia, and belief in the promise of the ‘silver tsunami’ when asked to outline their perspectives on selling reverse mortgage products into the remainder of 2019. This was the final part of a discussion among the sales professionals that took […]
Using a multimedia outreach strategy, illustrating a client’s goals in terms of asset preservation, and being honest in order to establish trust: these are just some of the effective strategies of experienced reverse mortgage sales professionals shared in a roundtable discussion about selling reverse mortgage products in today’s world, which took place this week at […]
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