While the major players composing the top 10 reverse mortgage lenders has remained pretty consistent for the majority of 2020, the rankings within those top 10 have shifted as lenders have found themselves acclimating to a heightened business climate stemming from a low interest rate environment, and the additional pressure on seniors’ finances caused by […]
American Advisors Group (AAG) announced on Monday the rollout of a new television commercial featuring spokesman Tom Selleck, crafted on the heels of a survey the company spearheaded in which respondents shared an overwhelming desire to age in place. The ad, titled “American Dream,” emphasizes the desire that many seniors have to remain in their […]
The reverse mortgage industry is on the cusp of change, and few people understand that better than Jesse Allen from American Advisors Group. As executive vice president of alternative distribution for AAG, Allen is accountable for vision, strategy and execution for the company’s national field sales and wholesale originations business. Using his 30 years of […]
Google will be implementing new targeting restrictions for its ads, preventing customers on its platform from targeting based on certain demographic factors including age. This is based on a communication that the tech giant distributed to users of its advertising platform, which was obtained by RMD. One of the newly-implemented restrictions involves targeting ads based […]
The Federal Reserve will be instituting a major shift in its posture toward achieving economic stability, maximum employment and manageable inflation according to a Thursday announcement by Chairman Jerome Powell. This signals an approach that could mean the Fed will no longer raise interest rates in its efforts to keep the unemployment rate low, and […]
In its efforts to connect with a broader base of potential borrowers, the reverse mortgage industry has made a lot of sustained, concerted efforts to communicate to customers how a reverse mortgage might be able to help them, and why the product category may be worthy of consideration. This has largely been an uphill battle, […]
Home Equity Conversion Mortgage (HECM) endorsements rose dramatically by 214.8% in the month of May 2020, for a total of 5,027 loans according to the latest HECM Originators report from Reverse Market Insight (RMI). The rise was led by the retail endorsement segment of business, which experienced an increase of 235.5% that month, while wholesale […]
A new survey of seniors by reverse mortgage industry leader American Advisors Group (AAG) has revealed that overall confidence in Americans’ ability to adequately retire has been severely impacted by the COVID-19 coronavirus pandemic, with over 85% of seniors reporting some level of concern about their retirement while over 79% felt the pandemic will impact […]
Home Equity Conversion Mortgage (HECM) endorsements fell by 45% in the month of April 2020, for a total of 1,597 loans according to the latest HECM Originators report from Reverse Market Insight (RMI). The fall was led by the wholesale endorsement segment of business, which experienced a decrease of 47.8% that month, while retail levels […]
Reverse mortgage market leader American Advisors Group (AAG) has unveiled a new public relations initiative aimed at illuminating the stories of its customers enjoying the benefits of their reverse mortgage loans. Introduced this week, AAG’s “Borrower Stories” relates the life stories of specific people who have benefitted from the incorporation of a reverse mortgage into […]
