New Google Ad Policy Could Impact Reverse Mortgage Business

Google will be implementing new targeting restrictions for its ads, preventing customers on its platform from targeting based on certain demographic factors including age. This is based on a communication that the tech giant distributed to users of its advertising platform, which was obtained by RMD. One of the newly-implemented restrictions involves targeting ads based […]

Why April Reverse Mortgage Numbers Don’t Tell the Full Story

Reverse mortgage endorsement volume for April as reported by the Department of Housing and Urban Development earlier this week indicated a month-over-month decline of roughly 45% — to just over 1,600 loans. But the numbers aren’t reflective of what’s happening in the market, several industry sources have shared with RMD, particularly at a time when […]

Forbes: Private Reverse Mortgages No Longer Just for ‘Very Expensive’ Homes

Private reverse mortgages that do not involve the Federal Housing Administration (FHA) Home Equity Conversion Mortgage (HECM) program used to be used primarily for those with very high value homes. However, those products have evolved to encompass more utility for homes of lower values, particularly as rules governing HECM proceeds have changed. This is according […]

Forbes: Tips for Heirs of a Passed Reverse Mortgage Borrower

If the family members of a reverse mortgage borrower are on the cusp of losing their loved one, then there are certain steps that they should consider taking before the loan becomes due and payable when the borrower leaves the home. This is according to Michael Branson, president at All Reverse Mortgage in Orange, Calif., […]

Forbes: Reverse Mortgage Pro Offers Perspective on Real Estate Skills

In a compilation offering perspectives on critical skills for working in the real estate industry, a reverse mortgage professional is one of the experts cited in the full panel of professionals offering their ideas in a piece at Forbes. Michael Branson, CEO of All Reverse Mortgage in Orange, Calif., is the first of five real […]

The Right Place for Social Media in Reverse Mortgage Marketing

Social media can be a powerful tool to leverage in marketing any kind of product, but finding the right place for it in marketing reverse mortgages can be complicated particularly because the products are geared toward the protected class of seniors. A panel of reverse mortgage marketing professionals all expressed different perspectives on how best […]

How the ‘New Normal’ Has Changed Reverse Mortgage Marketing

With a series of disruptive changes affecting the reverse mortgage marketplace over the past two years, companies that offer reverse mortgage products have had to adapt their strategies to adjust to changes that can adversely affect who can qualify for a reverse mortgage in the first place. These and other realities unique to the modern […]

How Facebook’s Major Ad Policy Changes Are Impacting Reverse Mortgage Marketers

Facebook on Tuesday announced sweeping changes to its advertising policies that will likely cause a shift in the way mortgage marketers use the platform to reach prospective borrowers—reverse mortgage lenders included. By limiting the demographic filters that marketers can use to target Facebook users in certain product categories, the social media giant will change the […]