Tom Selleck Chats Reverse Mortgages as ‘Home Equity Chair’ in New AAG TV Spot

American retirees have historically turned to Social Security, personal savings and pensions to fund their retirement. But as these traditional legs of retirement’s often cited “three-legged stool” have become wobbly over time, retirees must consider alternative strategies to support their longevity, including reverse mortgages and the strategic use of home equity. Such is the message […]

Open Mortgage Adopts Reverse Focus Sales Engine CRM for Retail Lending Channel

National reverse mortgage lender Open Mortgage recently adopted Reverse Focus’ customer relationship management (CRM) system, Sales Engine, for the company’s retail lending division. Open Mortgage’s decision to select Sales Engine (SE) as its platform for its reverse mortgage loan originators arrived after considering several CRM platforms, including well-known cloud-based CRMs such as Salesforce (NYSE: CRM). […]

AAG Debuts First Reverse Mortgage TV Spot Featuring Tom Selleck

This week, Emmy and Golden Globe award-winning actor Tom Selleck will appear before national television audiences when the first commercial airs featuring him as a reverse mortgage spokesman for American Advisors Group (AAG). The new TV spot, which began running across cable and national TV networks Monday, is titled “Too Good to Be True,” and […]

White Paper: Five Ways to Maximize Your Reverse Mortgage Volume in 30 Days

In today’s highly competitive reverse mortgage market, success depends not only on capturing more leads than your competitors, but taking those leads and converting them into closed loans. Qualified reverse mortgage leads are constantly being generated all over the United States. Many of them are sitting right in your own backyard, waiting to be discovered. […]

Liberty Highlights Clients’ Reverse Mortgage Experiences in New TV Spot

Liberty Home Equity Solutions, a top-10 reverse mortgage industry lender, this week launched a national television campaign touting the first-hand experiences of its borrowers. The commercial, which will air across national cable TV networks, features several Liberty reverse mortgage clients sharing real stories of how a reverse mortgage has helped them close the gap between income […]