Friday Round-Up: AAG’s Boots on the Ground, Realtors Talk Reverse Mortgages

Coming off the long Presidents Day weekend, RMD’s readers flocked to a story about reverse mortgage titan American Advisors Group’s efforts to expand its field origination team, as well as a National Association of Realtors event designed to educate real estate professionals about the home equity conversion mortgage for purchase transaction. Here’s a recap of […]

Friday Round-Up: CFPB Takes Aim at Reverse Mortgage Ads, What Trump Means for FHA Lending

Another busy week for reverse mortgage news. A lot happened, so let’s just jump right in… This week, President-elect Donald J. Trump confirmed his nomination of Dr. Ben Carson to serve as Secretary for the Department of Housing and Urban Development. The nomination, which drew both applause and criticism from mortgage industry trade groups and […]

CFPB Takes Issue with Reverse Mortgage Advertising

After a four-year investigation of reverse mortgage marketing practices, the Consumer Financial Protection Bureau (CFPB) has identified several issues with the wording used in advertisements of some of the industry’s largest lenders. On Wednesday, the CFPB took action against three reverse mortgage lenders, including American Advisors Group (AAG), Reverse Mortgage Solutions (RMS) and Aegean Financial, […]

Friday Round-Up: Reverse Mortgage Rate Volatility, Higher 2017 Lending Limits

Another busy week in the books for the reverse mortgage industry. This week, the Federal Housing Administration announced it would raise lending limits for reverse mortgages, industry members discussed opportunities to simplify key terminology, and marketing experts considered the best strategies to educate the forward lending market. Needless to say, a lot has happened in the […]

Is the Reverse Mortgage Industry Using the Right Terminology?

As the reverse mortgage industry strives to improve the customer experience for borrowers and their families, there are some aspects of the Home Equity Conversion Mortgage (HECM) program that may benefit from simplification. The HECM program has undergone significant changes throughout its 27-year existence, especially in the last five years alone. But amid all of […]

How Reverse Mortgage Marketing Must Speak to the ‘Forward’ Business

Generally, someone who is looking for a conventional mortgage is not necessarily interested in a reverse mortgage, but getting the information into the “forward” space is especially important to further educate the public as well as traditional loan officers about reverse mortgages, according to industry marketing experts. The number one hurdle is still education, Tim Harder, vice president of business development at 1st Reverse […]

Better Borrower Experience Critical to Reverse Mortgage Industry Growth

There have been many efforts in recent years to increase education and make reverse mortgages more palatable to seniors and their influencers, but the biggest growth opportunity for the Home Equity Conversion Mortgage product depends upon improving the borrower experience, industry experts agree. The reverse mortgage industry has been in a state of perpetual change […]

Friday Round-Up: Hottest Reverse Mortgage Markets, Top HMBS Issuers

Welcome to yet another Friday. Only a few hours stand between you and the weekend. So if you’re planning on making a last-ditch effort to cobble together a costume for this weekend’s spooky festivities, or just going to take it easy at home, before you take off check out the most popular reverse mortgage news […]

Tech Company Sees Rising Demand for Reverse Mortgage Video Marketing

In response to a growing number of inquiries for reverse mortgage educational resources, one content marketing company has created a series of informational videos that teach consumers about Home Equity Conversion Mortgages. This month, video content service Fast Forward Stories released a new “Reverse Mortgage Explainer Video Library”for mortgage companies, loan originators, credit unions and […]