For reverse mortgage professionals looking to promote their services in an increasingly digital world, blogging is a natural step. While publishing content online about HECMs can be useful in a multitude of ways—from building credibility to refuting misinformation—experienced reverse bloggers say a successful blog requires a good deal of thought and a sharp eye on […]

1st Reverse Mortgage USA might hint at its product offering right in its name, but over the past few months, the Home Equity Conversion Mortgage lender has started a major push into the forward world. The Lakewood, Colo.-based firm launched its 1st Mortgage Solutions USA channel this year, offering conventional, FHA, and VA loans. 1st […]

It’s an argument that has roiled the Home Equity Conversion Mortgage industry for probably its entire existence: Should the industry ditch the “reverse mortgage” name — and its associated baggage in the public imagination — for something else? As RMD reported last month, surveys have shown that consumers tend to be far more receptive to […]

Even the most tireless advocates of the Home Equity Conversion Mortgage agree that it’s a product with a specific use for a certain subset of people. That definition has expanded over time, naturally, from the early days of the reverse mortgage as a loan of last resort, to today’s big-tent approach that positions the products […]

The financial services industry ranked dead last in a recent study of global consumer trust, a report that also revealed widespread suspicions about a variety of institutions from government to the media. According to the Edelman Trust Barometer, a wide-ranging survey of consumers around the world conducted by the Chicago-based Edelman public relations firm, financial […]

If you read the trade press, you might be led to believe that the Home Equity Conversion Mortgage industry is experiencing a kind of public-relations renaissance, as popular media outlets begin to present a more balanced picture of reverse mortgages and their potential benefits for Americans aged 62 and older. It’s certainly true to an […]

Originators and other players in the reverse mortgage industry say that they’ve seen a notable shift in the way Home Equity Conversion Mortgages are covered in the general media, and public-relations monitoring data backs up those observations. The National Reverse Mortgage Lenders Association uses a third-party public relations firm to track mentions of HECMs in […]