The Reverse Mortgage Seduction, AARP Details Tactics Used By Lead Providers

AARP’s Bulletin Today published an interesting Scam Alert which covers shady tactics used by some reverse mortgage lead providers.  In Reverse Mortgage Seduction, writer Sid Kirchheimer  details how companies are deceptively marketing reverse mortgages as an official government offering to retirees.    The article describes a postcard from National Data Research that promises the chance to […]

LendingTree Enters The Reverse Mortgage Business

LendingTree recently announced that it launched a reverse mortgage service for senior homeowners looking to talk with lenders.  The Charlotte, NC based company started providing brokers leads in 1998 through its lead exchange and grew into one of the largest lead providers in the country.  As its business contracted, it shouldn’t be any huge surprise […]

CPA Journal Names New Retirement Website Of The Month

The CPA Journal recently named New Retirement as their “Website of the Month” in the annual issue dedicated to financial and retirement planning.  New Retirement is an information and advocacy company that provides information and financial tools to boomers nearing retirement and also is a lead provider for companies serving the demographic. New Retirement contains […]

Reverse Mortgage Lead Provider Partners With Landmark Loan Services

Reverse Mortgage Directory, a web based lead provider, recently announced their preferred vendor partnership with Landmark Loan Services for nationwide appraisal services.  The partnership provides Reverse Mortgage Directory clients access to Landmark’s list of appraisers familiar with the reverse mortgage business. “We believe our lender clients can streamline their valuation assessment process by using a […]

Licensed for Reverse Mortgage Lead Generation?

Have you ever considered buying leads from a non-profit, consumer advocacy referral service? Consumer advocacy? Ha! These lead companies are trying to sell consumers information at the end of the day but are disguising their efforts as a service to help seniors. These services are highly suspect as to whether they are soliciting loans from […]