Google Wants to Be Your Mortgage Advisor and More

Google (NASDAQ:GOOG) took its first step into the mortgage business when it launched a comparison ads program in 2009 and initial results suggest it was a success for advertisers. An independent study from Leads360 showed consumers using Google’s comparison ads converted better than any other lead provider.  As a result of its success, the search giant is […]

Google Mortgage Comparison Ads Convert Best, Says Report

Only one year into the business, Google’s mortgage comparison ads convert into closed loans better than any other lead provider, says a new report from Leads360. Despite rates being at historical lows in 2010, government regulation and the changing composition of the mortgage sales structure had a big impact on the number of leads purchased according […]

Reverse Mortgage Margins Fall, Price of Leads to Follow?

As the secondary market for reverse mortgages continues to fluctuate, the importance of how much it costs to generate a lead has never been greater.  In theory, with margins coming down, the cost of buying leads should follow. “They’re so expensive with where the margins are right now,” says Josh Shein, President of Great Oak Lending […]

Reverse Rate Offers New Lead Program, Attracts Borrowers After Counseling

Reverse Rate, a lead provider for the reverse mortgage industry announced a new type of campaign earlier this week. The company is now offering leads where seniors have already been through HECM counseling, a requirement of the Department of Housing and Urban Development. “We’re looking to do something in the industry that hasn’t done yet,” […]

Move Inc Brings Real Time Mortgage Approvals to the Web

Move Inc. announced the released of, a real time mortgage pricing engine developed to give first time buyers or refinancing owners the tools they need to find and pre-qualify for the right loan in as little as 10 minutes. Developed in partnership with Houston based Cornerstone Mortgage, leverages a pricing engine designed to […]

Genworth Acquires Reverse Mortgage Lead Provider’s Websites

Genworth Financial Home Equity Access has acquired the reverse mortgage websites of Premium Reverse Leads, a lead company based in Chicago, IL. RMD has been aware that the two companies were discussing a deal for quite some time, but it’s clear the acquisition recently closed after seeing the domain ownership was transferred to Genworth late […]

Lead Provider Hit With Cease Directive from Mass. Division of Banks

The Massachusetts Division of Banks (DOB) issued a cease directive against Reverse Mortgage Directory, LLC, which operates, a lead provider for violations of general state law. According to the DOB, the company used an online advertisement that contained the following language: “Stimulus for Seniors”, “Government Guaranteed”, and “Get Money Now”.  After a review of the […]

Last Chance: Learn to Lower Your Reverse Mortgage Lead Costs Training

Last chance to sign up for a free webinar on how to lower your reverse mortgage lead costs from Reverse Fortunes. With the costs of leads continuing to rise, Reverse Fortunes will teach you proven and achievable strategies to lower your lead cost per transaction. They will cover: Internet leads: How to work in a competitive market Referrals: […]

Reverse Mortgage Lead Provider Releases New Calculator

New Retirement released a new reverse mortgage calculator available to both consumers and website providers through a widget that can be placed on their website. Designed for seniors and their relatives, the calculator uses homeowners ages, home values, and the balance on any mortgages or liens to calculate the estimated loan amount said the company. […]

Reverse Mortgage Lead Provider Improves Quality With Lead Filters

Reverse Mortgage Directory announced it has added additional lead filters geared towards increasing reverse mortgage lead quality and client productivity. The company operates Reverse Mortgage Adviser, a website that provides objective reverse mortgage information to seniors and their families. Interested borrowers are connected to a reverse mortgage specialist in their local area. “Over the last […]