White Paper: Five Ways to Maximize Your Reverse Mortgage Volume in 30 Days

In today’s highly competitive reverse mortgage market, success depends not only on capturing more leads than your competitors, but taking those leads and converting them into closed loans. Qualified reverse mortgage leads are constantly being generated all over the United States. Many of them are sitting right in your own backyard, waiting to be discovered. […]

Best Rate Referrals Expects Acquisition to Boost Reverse Mortgage Lead Generation

Best Rate Referrals, the mortgage marketing firm that offers lead generation solutions to the reverse mortgage industry, has been acquired by Digital Media Solutions (DMS), an end-to-end solutions provider for brands focused on customer acquisition and retention. This change will support the Best Rate Referrals lead generations growth goals for the reverse mortgage industry. “We […]

Affinity Partnerships Bets Big on Danny Glover and Reverse Mortgage Education

For its first foray into the reverse mortgage sector, Affinity Partnerships, LLC, is banking on a network of industry lenders, a growing consumer knowledge gap, and the endorsement of a Hollywood celebrity and distinguished humanitarian to bring greater reverse mortgage education to American seniors. Reverse mortgages are some of the most misunderstood financial products on […]

Thanksgiving Round-Up: Reverse Mortgage Research Takes Center Stage

RMD will be observing the Thanksgiving holiday this Thursday and Friday, but will return to our normal posting schedule Monday, November 30. In the meantime, RMD would like to wish all our readers a safe, enjoyable and Happy Thanksgiving. We’ll see you back here on Monday. Until then, in case you missed it, here’s what […]

Could Google Become the Newest Reverse Mortgage Broker?

This week, Google launched its online mortgage shopping tool under its Google Compare brand, a platform that will allow prospective homebuyers to compare rate quotes among lenders. So far, Google has added two partners to the new service, one of which provides reverse mortgage leads. Google Compare for mortgages connects lenders with borrowers online, enabling […]

Mortgage Lead Generator Charged With Deceptive Advertising

The Federal Trade Commission (FTC) has charged a Colorado-based mortgage lead generator with allegedly deceiving consumers with ads that falsely claimed they could refinance their mortgages for free, according to recently filed court documents.  Intermundo Media, LLC, using the name Delta Prime Refinance, allegedly designed and distributed deceptive refinancing ads as part of its lead generation […]

Senior Living Leads Provider Finds Housing for Cash Strapped Seniors

Concierge Care, Inc., a company that provides referral services for the senior care industry, is helping financially underserved seniors find housing through a new volunteer program. The “Concierge Care Samaritans” program, which represents more than 10% of the company’s weekly efforts, is an initiative four years in the making that provides pro bono work for […]

Mortgage Licensing Shuts Down Some of Google’s Lead Plans

Google (NASDAQ:GOOG), which has been allowing users to search for mortgage products through its Google Advisor search platform, has cut all but five states from its mortgage search capabilities, according to lead blog Lead Critic. The lead provider and search giant came under examination from state regulators and upon the determination that Google lacks the […]

Reverse Mortgage Directory Incorporates Borrower Home Value Verification

Leads provider and online reverse mortgage information hub Reverse Mortgage Directory has introduced the use of estimated home value (EHV) information from TARGUSinfo as a measure to further verify lead information for its lender clients. With the use of TARGUSinfo’s home value data, Reverse Mortgage Directory can verify home values in the case of any […]

Reverse Fortunes Helps Originators Connect With Trusted Lead Providers

ReverseFortunes.com, a customer relationship manager (CRM) that also offers training and marketing materials to its customers, is branching out and is launching Lead Central as a way to streamline the reverse mortgage lead purchasing process for originators. Lead-seeking originators can use the site’s Lead Central tool, view the lead-providers, read about them or visit their […]