AAG Takes New Marketing Approach with ‘Borrower Stories’

Reverse mortgage market leader American Advisors Group (AAG) has unveiled a new public relations initiative aimed at illuminating the stories of its customers enjoying the benefits of their reverse mortgage loans. Introduced this week, AAG’s “Borrower Stories” relates the life stories of specific people who have benefitted from the incorporation of a reverse mortgage into […]

New RMF TV Campaign Debunks Reverse Mortgage Myths

Bloomfield, N.J.-based lender Reverse Mortgage Funding, LLC (RMF) has introduced a new creative advertising campaign designed to feature testimonials from real customers espousing the benefits of their reverse mortgage loans. The campaign, called “In Their Words,” aims to offer a frank and informed thoughts on reverse mortgage benefits from the perspectives of the borrowers themselves, […]

New Tech Takes Reverse Mortgages Beyond the Kitchen Table

As local economies across the country begin the process of slowly reopening in the wake of closures caused by the COVID-19 coronavirus pandemic, lingering questions about safety persisting in the minds of consumers is still only natural. According to Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases in an interview […]

New Reverse Mortgage Sales Opportunities, Reduced Second Appraisals During Pandemic

While the effects of the COVID-19 coronavirus pandemic have continued to have a pronounced effect on the economic stability of the United States, it has also managed to create some decidedly unique opportunities for selling reverse mortgages and providing additional benefits to seniors — and some financial organizations — that have suffered an economic shock. […]

Unfrozen LIBOR SWAP Rate Creates Opportunities for Reverse Mortgage Lenders, Borrowers

Last week, the Intercontinental Exchange (ICE) Benchmark Administration published a new 10-year London Interbank Offered Rate (LIBOR) SWAP rate for the first time since February 27, which came in this week at an estimated 45% lower than the previously-published rate. This presents a new opportunity for reverse mortgage borrowers to get a higher level of […]

Slowing HELOC Market Leads to More Reverse Mortgage Inquiries

Reverse mortgage originators have long heralded the benefits of reverse mortgage options for some prospects relative to home equity lines of credit (HELOCs). Yet recent changes in the home equity lending environment have brought this comparison back to the forefront, and some originators are receiving even more inquiries due to individuals who are interested in […]

Late Night Host Makes Reverse Mortgage Joke Over Trump Medication Claims

As the United States continues to grapple with the health and economic impacts of the COVID-19 coronavirus pandemic, President Donald Trump this week announced that he is taking hydroxychloroquine – a traditionally anti-malaria drug – which he has contended is effective against COVID-19. This is despite the lack of scientific evidence and academic corroboration vetting […]

Lending in the Pandemic: Three Reverse Mortgage Surprises

It’s becoming a familiar 2020 mantra: These are unprecedented times. The coronavirus pandemic has thrown the world into a tailspin, and there’s no clear end in sight. It has affected nearly every industry and institution on the planet, including the reverse mortgage industry. While originators are reporting a spike in borrower interest over the last […]

AAG Releases Pandemic Video Message Featuring Tom Selleck

American Advisors Group (AAG) has released a new video message from its celebrity spokesman, actor Tom Selleck, designed to remind Americans across the country of the particular hardships that seniors can suffer as a result of isolation that may be exacerbated by social distancing guidelines during the COVID-19 coronavirus pandemic. The video, titled “We Need […]