Comedian Jimmy Fallon’s opening monologue on Thursday’s edition of NBC’s “The Tonight Show” often takes shots at daily news headlines, and when discussing the recently-announced 2020 presidential campaign of former Vice President Joe Biden, the comedian noted visual similarities between Biden’s campaign announcement video and common television advertising from the reverse mortgage industry. After pulling […]
There have long been challenges associated with building partnerships between reverse mortgage originators and the financial planning community, either because of some personal biases or because they may not be allowed to offer the idea of using a reverse mortgage as a financial tool by their institutions. Recent indications have illustrated, though, that more in […]
For many originators in the reverse mortgage business, there are a series of tried-and-true methods that can be followed for someone to find his or her next prospective borrower. Typical examples include forging relationships with trusted advisors, meeting seniors face-to-face at community centers, or becoming affiliated with local commerce organizations. Sometimes, though, originators can find […]
A panel of experienced reverse mortgage sales professionals expressed cautious optimism, an encouragement to abandon nostalgia, and belief in the promise of the ‘silver tsunami’ when asked to outline their perspectives on selling reverse mortgage products into the remainder of 2019. This was the final part of a discussion among the sales professionals that took […]
Lifestyle communities for residents over the age of 55 can be popular retirement locations for seniors, with a whole host of regular activities, encouragement of an active lifestyle and engagement with people from a senior’s own generation. On top of the benefits to potential residents, builder confidence in age-restricted 55-plus housing ended 2018 on a […]
One year ago, two U.S. cities saw significant year-over-year growth far outpacing the national loan volume average, according to 2018 data from Reverse Market Insight. Have those two cities – Portland, Ore., and Seattle – slowed down since? And what’s the market like in the rest of the Pacific Northwest region? The answer is: It’s […]
As the reverse mortgage industry continues to try and find new ways to expand business in the wake of difficult challenges that come with regulatory changes and generally reduced volume, one reverse mortgage loan officer was looking for an opportunity to share a novel idea in terms of a new marketing target for originations: people […]
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