Since a reverse mortgage is a complicated financial product, the way that direct-to-consumer advertising for the industry is structured can often make or break the perspectives that people can have about the product category. There are a fair amount of limitations concerning how reverse mortgages can be responsibly positioned to prospective customers since only senior […]
Google will be implementing new targeting restrictions for its ads, preventing customers on its platform from targeting based on certain demographic factors including age. This is based on a communication that the tech giant distributed to users of its advertising platform, which was obtained by RMD. One of the newly-implemented restrictions involves targeting ads based […]
As the health crisis related to the COVID-19 coronavirus pandemic continues, the United States is seeing higher levels of infection in the summer than the levels observed earlier in the year. As certain states have managed to get their levels of infection under control, other states including Florida, California, Washington and Texas have become new […]
Financial planners account for significant potential as reverse mortgage referral partners due to the clients they have access to, and the steps those clients take to strategically employ their assets for their own financial security. That’s why reverse mortgage loan originators would do well to observe some key realities related to how they can forge […]
Reverse mortgage loan officers across the country are seeing a noticeable uptick in reverse mortgage business compared with levels observed in the summer of 2019, which many estimate to be related to a confluence of factors like the additional stress created by the COVID-19 coronavirus pandemic, along with a greater level of receptivity to the […]
Colorado-based reverse mortgage broker Silver Leaf Mortgage is taking a unique approach to continuing business in light of the COVID-19 coronavirus pandemic. Not content simply with digital meetings in connecting with potential borrowers who may prefer a face-to-face approach, Silver Leaf has taken the additional step of creating a fully-featured mobile office unit to bring […]
Reverse mortgage loan originators have had to adapt to a host of new difficulties in light of the COVID-19 coronavirus pandemic, one of which being a refinement of the way they aim to connect with new borrowers and get the word out about the reverse mortgage product category. For some, the methods they’ve always used […]
As the COVID-19 pandemic has necessitated the reverse mortgage industry to more quickly embrace new kinds of technologies in order to continue efficiently keeping the business moving, the additional benefit that comes with that transition is that operational processes are being brought more closely in-line with the way the traditional, forward mortgage space operates. This […]
Meeting with a wider pool of clients than was previously possible, and streamlining processes that could previously take much longer are just some of the advantages to the greater incorporation of technological tools into the reverse mortgage business, according to two originators in a recent panel discussion. While there has been an increasing level of […]
Similarly to other companies across the reverse mortgage industry, the reverse division of Fairway Independent Mortgage Corporation has seen a noticeable rise in its volume since the onset of the COVID-19 coronavirus pandemic. That’s far from the only difference noted in the business during this unique time by Harlan Accola, Fairway’s national reverse mortgage director […]
