PRMI’s Sless Group Adds New LO Assistant as First Remote Hire

Primary Residential Mortgage (PRMI)’s Steven J. Sless Group, the lender’s consumer-direct retail branch focused solely on reverse mortgages in Owings Mills, Md., has hired Justin Zornman as a loan officer assistant. This marks the first remote hire made by the organization, as the nature of work continues to change for many companies due to the […]

RMD Launches Virtual Demo Day to Connect Home Equity Access to Tech Solutions

The impact of the COVID-19 coronavirus pandemic has led many professionals within the reverse mortgage industry to seek out technology-based solutions to keep business going during today’s social distancing measures. Reverse Mortgage Daily (RMD) is hosting its first-ever Demo Day on the heels of the inaugural HEQ digital conference on Sept. 3. In this free […]

Fairway Eyes Community Banks for New Reverse Mortgage Growth

No business in America has been spared from the widespread impact of the COVID-19 coronavirus pandemic, but reverse mortgages are different insofar as the products are designed to alleviate additional financial burdens that may be afflicting seniors. Coming into a new role in charge of marketing reverse mortgages during such a unique time may be […]

Longbridge Introduces ‘Reverse Made Easy’ to Streamline Access for Forward Mortgage Brokers

Mahwah, N.J.-based reverse mortgage lender Longbridge Financial has launched a new initiative aimed at broker partners called “Reverse Made Easy,” designed to streamline the process for new brokers to incorporate reverse mortgages into their lending operations. For those brokers who are interested in reverse business but have little-to-no familiarity with its processes, Reverse Made Easy […]

AAG Takes New Marketing Approach with ‘Borrower Stories’

Reverse mortgage market leader American Advisors Group (AAG) has unveiled a new public relations initiative aimed at illuminating the stories of its customers enjoying the benefits of their reverse mortgage loans. Introduced this week, AAG’s “Borrower Stories” relates the life stories of specific people who have benefitted from the incorporation of a reverse mortgage into […]

New RMF TV Campaign Debunks Reverse Mortgage Myths

Bloomfield, N.J.-based lender Reverse Mortgage Funding, LLC (RMF) has introduced a new creative advertising campaign designed to feature testimonials from real customers espousing the benefits of their reverse mortgage loans. The campaign, called “In Their Words,” aims to offer a frank and informed thoughts on reverse mortgage benefits from the perspectives of the borrowers themselves, […]

New Tech Takes Reverse Mortgages Beyond the Kitchen Table

As local economies across the country begin the process of slowly reopening in the wake of closures caused by the COVID-19 coronavirus pandemic, lingering questions about safety persisting in the minds of consumers is still only natural. According to Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases in an interview […]

New Reverse Mortgage Sales Opportunities, Reduced Second Appraisals During Pandemic

While the effects of the COVID-19 coronavirus pandemic have continued to have a pronounced effect on the economic stability of the United States, it has also managed to create some decidedly unique opportunities for selling reverse mortgages and providing additional benefits to seniors — and some financial organizations — that have suffered an economic shock. […]

Unfrozen LIBOR SWAP Rate Creates Opportunities for Reverse Mortgage Lenders, Borrowers

Last week, the Intercontinental Exchange (ICE) Benchmark Administration published a new 10-year London Interbank Offered Rate (LIBOR) SWAP rate for the first time since February 27, which came in this week at an estimated 45% lower than the previously-published rate. This presents a new opportunity for reverse mortgage borrowers to get a higher level of […]

Slowing HELOC Market Leads to More Reverse Mortgage Inquiries

Reverse mortgage originators have long heralded the benefits of reverse mortgage options for some prospects relative to home equity lines of credit (HELOCs). Yet recent changes in the home equity lending environment have brought this comparison back to the forefront, and some originators are receiving even more inquiries due to individuals who are interested in […]