After changes to the Home Equity Conversion Mortgage (HECM) program were handed down by the Department of Housing and Urban Development (HUD) and the Federal Housing Administration in October 2017, the American reverse mortgage industry has had something of an uphill battle to climb in trying to recover a large amount of lost volume. Some […]
American Advisors Group (AAG) is choosing select customers to check some remaining items off of seniors’ “bucket lists,” or things they wish to experience in life while they’re able. For one AAG reverse mortgage customer, this included getting a “red carpet treatment” to observe the production of the latest AAG commercial featuring spokesman Tom Selleck […]
Toronto-based HomeEquity Bank (HEB), the leading provider of reverse mortgages in Canada, has partnered with domestic veterans organization the Royal Canadian Legion to extend special offers to the country’s veterans who are seeking to supplement their income through the use of a reverse mortgage loan. Previously, HomeEquity Bank engaged in a partnership with another domestic […]
In February 2018, Denver, Colorado, snagged the number 2 spot on LendingTree’s list of cities with the highest usage rates of reverse mortgages. The demand for Home Equity Conversion Mortgages (HECMs) was so high, in fact, that the Denver Business Journal speculated that it could have contributed to the city’s low inventory of available properties […]
As many in the reverse mortgage industry continue to try and find their footing in the market after the sweeping product changes handed down on October 2, 2017, one potentially overlooked aspect of appealing to potential borrowers could be in the cultivation of a personal brand. That strategy has worked effectively for Steven Sless, division […]
Social media can be a powerful tool to leverage in marketing any kind of product, but finding the right place for it in marketing reverse mortgages can be complicated particularly because the products are geared toward the protected class of seniors. A panel of reverse mortgage marketing professionals all expressed different perspectives on how best […]
With a series of disruptive changes affecting the reverse mortgage marketplace over the past two years, companies that offer reverse mortgage products have had to adapt their strategies to adjust to changes that can adversely affect who can qualify for a reverse mortgage in the first place. These and other realities unique to the modern […]
A panel of experienced reverse mortgage sales professionals discussed a series of effective marketing methods that have led to success in appealing to clients across a number of different reverse mortgage product types when asked about challenges they have overcome in making sales. This was part of a discussion among the sales professionals that took […]
Although they can often be a tough sell, reverse mortgages can likely help financial clients who find themselves running out of money in retirement. This is according to an article appearing in Financial Advisor by writer Dan Jamieson. Home equity can be tapped for a number of reasons, including to pay off existing mortgages, mitigate […]
For a reverse mortgage originator, getting the word out about the services he or she provides can be one of the trickier parts of generating new business. One opportunity that could help an originator get in front of more seniors’ eyes is appearing in the media outlets that they absorb on a daily basis. Grassroots […]
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