To close out Reverse Mortgage Daily’s industry coverage in 2020, we took a look at the top stories of the year that garnered the highest readership based on our internal data. To begin the new year, we also took a look at four key trends that the reverse mortgage industry should keep an eye out […]
To close out Reverse Mortgage Daily’s industry coverage in 2020, we took a look at the top stories of the year that garnered the highest readership based on our internal data. To begin the new year, we also took a look at four key trends that the reverse mortgage industry should keep an eye out […]
Primary Residential Mortgage (PRMI)’s Steven J. Sless Group, the lender’s consumer-direct retail branch focused solely on reverse mortgages in Owings Mills, Md., has spearheaded the creation of a new, reverse mortgage-focused video series designed to appeal to seniors and to present accurate information about the reverse mortgage product category. Beginning this month and launching weekly […]
Reverse mortgage professionals who find themselves regularly interacting with potential or actual borrowers must take the extra step of ensuring as much accuracy in their presentations as possible. Any proverbial “wiggle room” that exists in something that is related by loan originators or other professionals has the chance to be misconstrued by a borrower, so […]
Every business which serves a market of customers has to determine what counts as a benchmark for success, and oftentimes one of the key benchmarks is market penetration. Since businesses often have to define what market penetration is — and what it means — for their particular business segment, that determination can help the people […]
While comparatively lesser-used than traditional forward mortgages, reverse mortgages contain significant challenges for loan originators who are seeking out success based primarily on that specific product category. Success is not entirely elusive for reverse mortgage loan originators, however, but it requires overcoming a series of unique hurdles and challenges that are often not present on […]
Characterizing the heightened reverse mortgage business activity which is taking place during the pandemic is not universal to every region or professional in the country, but taking a look at measurements of business volume – including Home Equity Conversion Mortgage (HECM) endorsement data and HECM-backed Securities (HMBS) issuance – does indicate that the business has […]
American Advisors Group (AAG) announced on Monday the rollout of a new television commercial featuring spokesman Tom Selleck, crafted on the heels of a survey the company spearheaded in which respondents shared an overwhelming desire to age in place. The ad, titled “American Dream,” emphasizes the desire that many seniors have to remain in their […]
Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been deliberating how best to enter the current TV advertising landscape. After being initially conceived as an internal motivational video for FAR employees, the company […]
For many reverse mortgage originators and brokers, the business can be all about finding new leads that can then help to generate new reverse mortgage loans. Learning about a segment of potential senior clientele can be crucial for those developing new sources of borrowers, and one area that may be worth keeping in mind revolves […]
