How the Pandemic Prepared Fairway for the Future of Reverse Mortgages

Similarly to other companies across the reverse mortgage industry, the reverse division of Fairway Independent Mortgage Corporation has seen a noticeable rise in its volume since the onset of the COVID-19 coronavirus pandemic. That’s far from the only difference noted in the business during this unique time by Harlan Accola, Fairway’s national reverse mortgage director […]

How to Sell Reverse Mortgages Without Face-to-Face Meetings, Open Offices

Video conferencing tools, personalized digital presentations, embracing remote work and becoming comfortable with a “new normal” are all elements that can help reverse mortgage industry players continue to operate and thrive in the current climate defined by the COVID-19 pandemic. This is according to a digital sales panel featuring reverse mortgage specialists which took place […]

PRMI’s Sless Group Adds New LO Assistant as First Remote Hire

Primary Residential Mortgage (PRMI)’s Steven J. Sless Group, the lender’s consumer-direct retail branch focused solely on reverse mortgages in Owings Mills, Md., has hired Justin Zornman as a loan officer assistant. This marks the first remote hire made by the organization, as the nature of work continues to change for many companies due to the […]

RMD Launches Virtual Demo Day to Connect Home Equity Access to Tech Solutions

The impact of the COVID-19 coronavirus pandemic has led many professionals within the reverse mortgage industry to seek out technology-based solutions to keep business going during today’s social distancing measures. Reverse Mortgage Daily (RMD) is hosting its first-ever Demo Day on the heels of the inaugural HEQ digital conference on Sept. 3. In this free […]

Fairway Eyes Community Banks for New Reverse Mortgage Growth

No business in America has been spared from the widespread impact of the COVID-19 coronavirus pandemic, but reverse mortgages are different insofar as the products are designed to alleviate additional financial burdens that may be afflicting seniors. Coming into a new role in charge of marketing reverse mortgages during such a unique time may be […]

Longbridge Introduces ‘Reverse Made Easy’ to Streamline Access for Forward Mortgage Brokers

Mahwah, N.J.-based reverse mortgage lender Longbridge Financial has launched a new initiative aimed at broker partners called “Reverse Made Easy,” designed to streamline the process for new brokers to incorporate reverse mortgages into their lending operations. For those brokers who are interested in reverse business but have little-to-no familiarity with its processes, Reverse Made Easy […]

AAG Takes New Marketing Approach with ‘Borrower Stories’

Reverse mortgage market leader American Advisors Group (AAG) has unveiled a new public relations initiative aimed at illuminating the stories of its customers enjoying the benefits of their reverse mortgage loans. Introduced this week, AAG’s “Borrower Stories” relates the life stories of specific people who have benefitted from the incorporation of a reverse mortgage into […]

New RMF TV Campaign Debunks Reverse Mortgage Myths

Bloomfield, N.J.-based lender Reverse Mortgage Funding, LLC (RMF) has introduced a new creative advertising campaign designed to feature testimonials from real customers espousing the benefits of their reverse mortgage loans. The campaign, called “In Their Words,” aims to offer a frank and informed thoughts on reverse mortgage benefits from the perspectives of the borrowers themselves, […]

New Tech Takes Reverse Mortgages Beyond the Kitchen Table

As local economies across the country begin the process of slowly reopening in the wake of closures caused by the COVID-19 coronavirus pandemic, lingering questions about safety persisting in the minds of consumers is still only natural. According to Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases in an interview […]

New Reverse Mortgage Sales Opportunities, Reduced Second Appraisals During Pandemic

While the effects of the COVID-19 coronavirus pandemic have continued to have a pronounced effect on the economic stability of the United States, it has also managed to create some decidedly unique opportunities for selling reverse mortgages and providing additional benefits to seniors — and some financial organizations — that have suffered an economic shock. […]