How Reverse Mortgages are Breaking Records Across Northern Border

After changes to the Home Equity Conversion Mortgage (HECM) program were handed down by the Department of Housing and Urban Development (HUD) and the Federal Housing Administration in October 2017, the American reverse mortgage industry has had something of an uphill battle to climb in trying to recover a large amount of lost volume. Some […]

AAG Sends Lucky ‘Bucket List’ Borrower to Meet Tom Selleck

American Advisors Group (AAG) is choosing select customers to check some remaining items off of seniors’ “bucket lists,” or things they wish to experience in life while they’re able. For one AAG reverse mortgage customer, this included getting a “red carpet treatment” to observe the production of the latest AAG commercial featuring spokesman Tom Selleck […]

Canada’s Top Reverse Mortgage Lender Targets Veterans Through New Partnership

Toronto-based HomeEquity Bank (HEB), the leading provider of reverse mortgages in Canada, has partnered with domestic veterans organization the Royal Canadian Legion to extend special offers to the country’s veterans who are seeking to supplement their income through the use of a reverse mortgage loan. Previously, HomeEquity Bank engaged in a partnership with another domestic […]

Local Spotlight: Reverse Mortgages in Colorado

In February 2018, Denver, Colorado, snagged the number 2 spot on LendingTree’s list of cities with the highest usage rates of reverse mortgages. The demand for Home Equity Conversion Mortgages (HECMs) was so high, in fact, that the Denver Business Journal speculated that it could have contributed to the city’s low inventory of available properties […]

The Right Place for Social Media in Reverse Mortgage Marketing

Social media can be a powerful tool to leverage in marketing any kind of product, but finding the right place for it in marketing reverse mortgages can be complicated particularly because the products are geared toward the protected class of seniors. A panel of reverse mortgage marketing professionals all expressed different perspectives on how best […]

How the ‘New Normal’ Has Changed Reverse Mortgage Marketing

With a series of disruptive changes affecting the reverse mortgage marketplace over the past two years, companies that offer reverse mortgage products have had to adapt their strategies to adjust to changes that can adversely affect who can qualify for a reverse mortgage in the first place. These and other realities unique to the modern […]

Reverse Mortgage Sales Pros Discuss Effective Marketing Practices

A panel of experienced reverse mortgage sales professionals discussed a series of effective marketing methods that have led to success in appealing to clients across a number of different reverse mortgage product types when asked about challenges they have overcome in making sales. This was part of a discussion among the sales professionals that took […]

Financial Advisor: Don’t Ignore Reverse Mortgages

Although they can often be a tough sell, reverse mortgages can likely help financial clients who find themselves running out of money in retirement. This is according to an article appearing in Financial Advisor by writer Dan Jamieson. Home equity can be tapped for a number of reasons, including to pay off existing mortgages, mitigate […]

Tips For Reverse Mortgage LOs to Break Into Local Media

For a reverse mortgage originator, getting the word out about the services he or she provides can be one of the trickier parts of generating new business. One opportunity that could help an originator get in front of more seniors’ eyes is appearing in the media outlets that they absorb on a daily basis. Grassroots […]