Finance of America Reverse (FAR) has introduced its first major advertising campaign aimed to introduce prospective customers to its suite of HomeSafe proprietary reverse mortgage products. The campaign, titled “Introducing HomeSafe,” is described as a multi-channel effort to introduce the various products and their potential use-cases while offering consumers a potentially new conception of the […]
Originators can take sometimes vastly different approaches in making initial connections with borrowers, which can include advantages in office-based interactions, or in making the trip to a potential borrower’s home. Making stronger connections with referral partners can also yield different perspectives that can shed light on both what actively works, and what can work for […]
People in the reverse mortgage industry often hear stories about how clients or potential borrowers had their minds changed about getting a Home Equity Conversion Mortgage (HECM), or something like it, after simply taking the time to learn more about it. Over the course of previous editions of RMD’s “Origins” series, where we chart the […]
Making solid connections with Certified Financial Planners (CFPs) is becoming increasingly important for a growing number of reverse mortgage originators, due to the ability of financial planners to serve as reliable referral partners in finding new clients that can potentially become borrowers. While some originators don’t necessarily see the total value of appealing to CFPs […]
Confidence, honesty and the strength of personal branding can be pivotal components for those who work to sell reverse mortgage loans every day, and these three elements have been key for the success of originators in different parts of the country. This is according to a panel discussion of reverse mortgage sales professionals that took […]
While the word “ego” can often come with negative connotations, there are positive aspects to it that can be important, and which should be accentuated for people who are in positions related to sales. This can be especially important for those aiming to sell reverse mortgages, since a good sales strategy in selling products dedicated […]
The reverse mortgage market has seen its share of ups and downs in recent years — in terms of loan volume, program rule changes, and the evolution of private products, among other measures. Yet today’s industry leaders see the industry at a point of stability, for a change, and stress the message that today’s players […]
A study conducted earlier this year north of the border reveals some interesting insights concerning how seniors can be effectively marketed to, and much of it comes down to the idea that seniors don’t want to see a narrative in the media that they’re defined by diminished capacity. In order to craft advertisements that more […]
While the Home Equity Conversion Mortgage (HECM) for Purchase (H4P) has struggled to gain traction in the reverse mortgage market at-large, taking a look at a list of the top five states for H4P origination may help some in the reverse mortgage industry to discover a path forward for the product variation. Number five on […]
On the heels of its last advertising production featuring a new direction in messaging with spokesman Tom Selleck, American Advisors Group (AAG) on Monday released a new ad aimed this time at touting its proprietary reverse mortgage offering known as “AAG Advantage” also led by Selleck. The new ad — titled “Change” — is aimed […]
