PRMI’s Sless Group Spearheads New Reverse Mortgage Video Series

Primary Residential Mortgage (PRMI)’s Steven J. Sless Group, the lender’s consumer-direct retail branch focused solely on reverse mortgages in Owings Mills, Md., has spearheaded the creation of a new, reverse mortgage-focused video series designed to appeal to seniors and to present accurate information about the reverse mortgage product category. Beginning this month and launching weekly […]

Why Reverse Mortgage Pros Must Stress Accuracy in Borrower Conversations

Reverse mortgage professionals who find themselves regularly interacting with potential or actual borrowers must take the extra step of ensuring as much accuracy in their presentations as possible. Any proverbial “wiggle room” that exists in something that is related by loan originators or other professionals has the chance to be misconstrued by a borrower, so […]

Education is Key: What Reverse Mortgage Pros Can Learn from Market Penetration

Every business which serves a market of customers has to determine what counts as a benchmark for success, and oftentimes one of the key benchmarks is market penetration. Since businesses often have to define what market penetration is — and what it means — for their particular business segment, that determination can help the people […]

Originator Tips: Forward Lessons and Realtor C.E. Can Help Conquer Reverse Mortgage Misinformation

While comparatively lesser-used than traditional forward mortgages, reverse mortgages contain significant challenges for loan originators who are seeking out success based primarily on that specific product category. Success is not entirely elusive for reverse mortgage loan originators, however, but it requires overcoming a series of unique hurdles and challenges that are often not present on […]

How the Pandemic Has Changed Reverse Mortgage Business Priorities, Dynamics

Characterizing the heightened reverse mortgage business activity which is taking place during the pandemic is not universal to every region or professional in the country, but taking a look at measurements of business volume – including Home Equity Conversion Mortgage (HECM) endorsement data and HECM-backed Securities (HMBS) issuance – does indicate that the business has […]

FAR Launches New Testimonial Ad Campaign, Including TV Spot

Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been deliberating how best to enter the current TV advertising landscape. After being initially conceived as an internal motivational video for FAR employees, the company […]