Marketing Reverse Mortgages to Seniors: ‘Laugh With, Not At Them’

A study conducted earlier this year north of the border reveals some interesting insights concerning how seniors can be effectively marketed to, and much of it comes down to the idea that seniors don’t want to see a narrative in the media that they’re defined by diminished capacity. In order to craft advertisements that more […]

HECM for Purchase Spotlight: Rightsizing, Home Values Lead H4P in Colorado

While the Home Equity Conversion Mortgage (HECM) for Purchase (H4P) has struggled to gain traction in the reverse mortgage market at-large, taking a look at a list of the top five states for H4P origination may help some in the reverse mortgage industry to discover a path forward for the product variation. Number five on […]

Newest AAG Ad Features Selleck Talking Jumbo Reverse Mortgages

On the heels of its last advertising production featuring a new direction in messaging with spokesman Tom Selleck, American Advisors Group (AAG) on Monday released a new ad aimed this time at touting its proprietary reverse mortgage offering known as “AAG Advantage” also led by Selleck. The new ad — titled “Change” — is aimed […]

Financial Advisor: Reverse Mortgages are ‘Overhyped’

Reverse mortgages are an “overhyped” financial tool, and can sometimes lead to an either unintended or even detrimental impact on a client’s finances, according to an article authored by a Certified Financial Planner (CFP). In an effort to compile a list of financial strategies for clients that are “overhyped” – defined in this instance as […]

Local Spotlight on Hawaii: Multi-gen Housing, Condos and Lava Zones

Reverse mortgage origination can be a far more complicated business than a lot of people give it credit for, especially considering all of the unique realities that dominate some specific areas of the country. Whether discussing individual laws that govern the use of the product or the sometimes wildly different way that specific localities are […]

Tips for Talking to ‘On-The-Fence’ Reverse Mortgage Prospects

For originators, having sales conversations that ultimately yield a new reverse mortgage loan that accomplishes the goal of closing while meeting the specific needs of borrowers is always the goal, but that goal also comes with the chance of failure. Sometimes making those conversations even more difficult is a scenario in which a potential borrower […]

How Originators Respond to Negative Reverse Mortgage Media Coverage

It’s no secret that in terms of the ways it’s communicated to the public as a financial product, the reverse mortgage has had difficulty in both gaining and maintaining public trust. Reputational challenges abound for the industry when trying to connect with potential borrowers, which can be impeded further depending on the kind of media […]