RMD spoke with Don Currie, president of HighTechLending, about the company’s new foray into television advertising and the educational priorities the reverse mortgage industry must have in 2022 and beyond.
Category: Marketing & Sales
Finance of America Reverse (FAR) has unveiled an expansive new brand refresh and advertising campaign, featuring a new spokesman character and an entirely new online presence.
Longbridge is taking a novel approach to gathering valuable feedback from its broker partners, while providing those partners with an opportunity to access the lender’s marketing and creative resources.
AAG announced this week the roll-out of an expansive, emotionally-driven testimonial-based marketing campaign, featuring both genuine clients and longtime spokesman Tom Selleck.
One reverse mortgage broker in Michigan is taking a novel approach to connecting with reverse mortgage prospects: using robots to write “handwritten” notes at scale.
As an alternative home equity tapping company gains access to new capital, its co-founder discusses how important collaboration with the reverse mortgage industry is and will be going forward.
Financial and retirement planner Robert Klein shares advice for reverse mortgage professionals on how to engage other planners as referral partners, in this excerpt from the latest episode of The RMD Podcast.
Reverse mortgage borrowers can be sensitive to the ‘local touch,’ as the president of a regionally-focused reverse mortgage company can attest to. He shares his perspectives about the strength of a local approach and feel.
A reverse mortgage industry analyst discusses how the business can expand through a long-term focus and new distribution efforts, and what reverse professionals need to keep in mind about the broader mortgage market.
The importance of financial planners as reverse mortgage referral partners can be traced back to the exit of major banks from the business, and product experts discuss this and the care originators should take when engaging in certain kinds of outreach and advertising.
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