Education is Key: What Reverse Mortgage Pros Can Learn from Market Penetration

Every business which serves a market of customers has to determine what counts as a benchmark for success, and oftentimes one of the key benchmarks is market penetration. Since businesses often have to define what market penetration is — and what it means — for their particular business segment, that determination can help the people […]

Originator Tips: Forward Lessons and Realtor C.E. Can Help Conquer Reverse Mortgage Misinformation

While comparatively lesser-used than traditional forward mortgages, reverse mortgages contain significant challenges for loan originators who are seeking out success based primarily on that specific product category. Success is not entirely elusive for reverse mortgage loan originators, however, but it requires overcoming a series of unique hurdles and challenges that are often not present on […]

How the Pandemic Has Changed Reverse Mortgage Business Priorities, Dynamics

Characterizing the heightened reverse mortgage business activity which is taking place during the pandemic is not universal to every region or professional in the country, but taking a look at measurements of business volume – including Home Equity Conversion Mortgage (HECM) endorsement data and HECM-backed Securities (HMBS) issuance – does indicate that the business has […]

FAR Launches New Testimonial Ad Campaign, Including TV Spot

Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been deliberating how best to enter the current TV advertising landscape. After being initially conceived as an internal motivational video for FAR employees, the company […]

HEQ: Overcoming Misinformation is Key to Global Reverse Mortgage Business

Since a reverse mortgage is a complicated financial product, the way that direct-to-consumer advertising for the industry is structured can often make or break the perspectives that people can have about the product category. There are a fair amount of limitations concerning how reverse mortgages can be responsibly positioned to prospective customers since only senior […]

New Google Ad Policy Could Impact Reverse Mortgage Business

Google will be implementing new targeting restrictions for its ads, preventing customers on its platform from targeting based on certain demographic factors including age. This is based on a communication that the tech giant distributed to users of its advertising platform, which was obtained by RMD. One of the newly-implemented restrictions involves targeting ads based […]

3 Tips for Reverse Mortgage Originators to Connect With Financial Planners

Financial planners account for significant potential as reverse mortgage referral partners due to the clients they have access to, and the steps those clients take to strategically employ their assets for their own financial security. That’s why reverse mortgage loan originators would do well to observe some key realities related to how they can forge […]