You’ve likely seen him at industry events talking about how much he loves sales, and perhaps you’ve even been lucky enough to hand him a business card and get a $100 bill in return. Norcom Mortgage SVP of Reverse Lending John Luddy is a memorable personality to any reverse mortgage professional he comes into contact […]
Proprietary reverse mortgages are becoming increasingly prevalent in the modern home equity release industry, as evidenced by the amount of new products being created by lenders as well as the general optimism the industry is feeling as a direct result of those products’ larger place in the conversation. As proprietary reverse mortgage products become more […]
Certified Financial Planners (CFPs) that have historically been resistant to the use of reverse mortgages in stabilizing the finances of their clients are continuing to evolve their perspectives on reverse mortgage products in a few key ways, and continual refinement of the language that originators can use in attempting to appeal to them as referral […]
Reverse mortgage professionals are well aware of the reputational hurdles that their industry faces in terms of connecting with seniors and the wider public. Still, even the most well-meaning reverse mortgage loan officer can have their own, long-held notions about product and industry guidelines shaped by a series of misconceptions, making it necessary to try […]
Encouraging financial preparedness in later life is a core discussion point for people who work in the reverse mortgage profession, and industry literature is rife with examples concerning ways in which the wealth and savings of older Americans can often be unprepared to withstand and extend through a senior’s retirement. One of the realities that […]
Finance of America Reverse (FAR) has introduced its first major advertising campaign aimed to introduce prospective customers to its suite of HomeSafe proprietary reverse mortgage products. The campaign, titled “Introducing HomeSafe,” is described as a multi-channel effort to introduce the various products and their potential use-cases while offering consumers a potentially new conception of the […]
Originators can take sometimes vastly different approaches in making initial connections with borrowers, which can include advantages in office-based interactions, or in making the trip to a potential borrower’s home. Making stronger connections with referral partners can also yield different perspectives that can shed light on both what actively works, and what can work for […]
People in the reverse mortgage industry often hear stories about how clients or potential borrowers had their minds changed about getting a Home Equity Conversion Mortgage (HECM), or something like it, after simply taking the time to learn more about it. Over the course of previous editions of RMD’s “Origins” series, where we chart the […]
Making solid connections with Certified Financial Planners (CFPs) is becoming increasingly important for a growing number of reverse mortgage originators, due to the ability of financial planners to serve as reliable referral partners in finding new clients that can potentially become borrowers. While some originators don’t necessarily see the total value of appealing to CFPs […]
Confidence, honesty and the strength of personal branding can be pivotal components for those who work to sell reverse mortgage loans every day, and these three elements have been key for the success of originators in different parts of the country. This is according to a panel discussion of reverse mortgage sales professionals that took […]
