Financial Advisor: Don’t Ignore Reverse Mortgages

Although they can often be a tough sell, reverse mortgages can likely help financial clients who find themselves running out of money in retirement. This is according to an article appearing in Financial Advisor by writer Dan Jamieson. Home equity can be tapped for a number of reasons, including to pay off existing mortgages, mitigate […]

Tips For Reverse Mortgage LOs to Break Into Local Media

For a reverse mortgage originator, getting the word out about the services he or she provides can be one of the trickier parts of generating new business. One opportunity that could help an originator get in front of more seniors’ eyes is appearing in the media outlets that they absorb on a daily basis. Grassroots […]

Jimmy Fallon Cracks Reverse Mortgage Joke On Biden Campaign

Comedian Jimmy Fallon’s opening monologue on Thursday’s edition of NBC’s “The Tonight Show” often takes shots at daily news headlines, and when discussing the recently-announced 2020 presidential campaign of former Vice President Joe Biden, the comedian noted visual similarities between Biden’s campaign announcement video and common television advertising from the reverse mortgage industry. After pulling […]

The Pros and Cons of Financial Planners as Reverse Mortgage Referral Partners

There have long been challenges associated with building partnerships between reverse mortgage originators and the financial planning community, either because of some personal biases or because they may not be allowed to offer the idea of using a reverse mortgage as a financial tool by their institutions. Recent indications have illustrated, though, that more in […]

Reverse Mortgage LOs Find Success With Unusual Marketing Moves

For many originators in the reverse mortgage business, there are a series of tried-and-true methods that can be followed for someone to find his or her next prospective borrower. Typical examples include forging relationships with trusted advisors, meeting seniors face-to-face at community centers, or becoming affiliated with local commerce organizations. Sometimes, though, originators can find […]

Reverse Mortgage Sales Pros Take a Positive Outlook for 2019

A panel of experienced reverse mortgage sales professionals expressed cautious optimism, an encouragement to abandon nostalgia, and belief in the promise of the ‘silver tsunami’ when asked to outline their perspectives on selling reverse mortgage products into the remainder of 2019. This was the final part of a discussion among the sales professionals that took […]

Active 55+ Communities Present Growing Reverse Mortgage Opportunity

Lifestyle communities for residents over the age of 55 can be popular retirement locations for seniors, with a whole host of regular activities, encouragement of an active lifestyle and engagement with people from a senior’s own generation. On top of the benefits to potential residents, builder confidence in age-restricted 55-plus housing ended 2018 on a […]

Local Spotlight: Reverse Mortgages in the Pacific Northwest

One year ago, two U.S. cities saw significant year-over-year growth far outpacing the national loan volume average, according to 2018 data from Reverse Market Insight. Have those two cities – Portland, Ore., and Seattle – slowed down since? And what’s the market like in the rest of the Pacific Northwest region? The answer is: It’s […]

How Reverse Mortgages Can Help Millions More Americans

As the reverse mortgage industry continues to try and find new ways to expand business in the wake of difficult challenges that come with regulatory changes and generally reduced volume, one reverse mortgage loan officer was looking for an opportunity to share a novel idea in terms of a new marketing target for originations: people […]