The reverse mortgage market has seen its share of ups and downs in recent years — in terms of loan volume, program rule changes, and the evolution of private products, among other measures. Yet today’s industry leaders see the industry at a point of stability, for a change, and stress the message that today’s players […]
A study conducted earlier this year north of the border reveals some interesting insights concerning how seniors can be effectively marketed to, and much of it comes down to the idea that seniors don’t want to see a narrative in the media that they’re defined by diminished capacity. In order to craft advertisements that more […]
While the Home Equity Conversion Mortgage (HECM) for Purchase (H4P) has struggled to gain traction in the reverse mortgage market at-large, taking a look at a list of the top five states for H4P origination may help some in the reverse mortgage industry to discover a path forward for the product variation. Number five on […]
On the heels of its last advertising production featuring a new direction in messaging with spokesman Tom Selleck, American Advisors Group (AAG) on Monday released a new ad aimed this time at touting its proprietary reverse mortgage offering known as “AAG Advantage” also led by Selleck. The new ad — titled “Change” — is aimed […]
One of the advantages of a reverse mortgage product is the versatility with which it can be employed by a borrower. While the product can often be used to help ease the financial situation of a needs-based borrower who is house rich and cash poor, it can also be used by a pool of more […]
Reverse mortgages are an “overhyped” financial tool, and can sometimes lead to an either unintended or even detrimental impact on a client’s finances, according to an article authored by a Certified Financial Planner (CFP). In an effort to compile a list of financial strategies for clients that are “overhyped” – defined in this instance as […]
Referral partnerships can be the bread and butter for a reverse mortgage originator, helping to facilitate borrower leads that may not be within the sphere of influence of a particular loan officer. Real estate attorneys can prove to be among these valuable referral partners, but there are also some things that one should know before […]
Reverse mortgage origination can be a far more complicated business than a lot of people give it credit for, especially considering all of the unique realities that dominate some specific areas of the country. Whether discussing individual laws that govern the use of the product or the sometimes wildly different way that specific localities are […]
For originators, having sales conversations that ultimately yield a new reverse mortgage loan that accomplishes the goal of closing while meeting the specific needs of borrowers is always the goal, but that goal also comes with the chance of failure. Sometimes making those conversations even more difficult is a scenario in which a potential borrower […]
It’s no secret that in terms of the ways it’s communicated to the public as a financial product, the reverse mortgage has had difficulty in both gaining and maintaining public trust. Reputational challenges abound for the industry when trying to connect with potential borrowers, which can be impeded further depending on the kind of media […]
