While the idea of ‘persona marketing’ may be intimidating for some, one reverse mortgage leader shares how he got started building his personal brand by becoming a ubiquitous reverse mortgage presence in his community.
Category: Marketing & Sales
In the beginning of a new regular feature on RMD, we sit down with a pair of California originators to discuss the best ways to overcome reverse mortgage borrower “pain points” in the consultative process, both generally and specifically to their market.
One reverse mortgage leader describes why the automation of certain customer relationship processes has helped streamline the experiences of clients and loan officers alike.
PRMI’s Steven J. Sless Group has partnered with the Institute for Divorce Financial Analysts, potentially opening up additional avenues of reverse mortgage business.
FAR VP of Retirement Strategies and financial planner Stephen Resch helps describe how reverse mortgage professionals may best approach people in his profession for referral partnerships.
The divide between the wholesale and retail channels of the reverse mortgage industry can often be stark for people who operate in each sector, but there are also some potential lessons that one can take from the other in appropriate instances. In this heightened climate of reverse mortgage business activity, the successful initiatives of wholesalers […]
After the eventful year that was 2020 for the reverse mortgage industry, it might be logical among some both in and around the industry to expect a bit of slowdown in general business activity as a new year arrives. After all, in addition to new realities on the fronts of policy and the ongoing fight […]
To close out Reverse Mortgage Daily’s industry coverage in 2020, we took a look at the top stories of the year that garnered the highest readership based on our internal data. To begin the new year, we also took a look at four key trends that the reverse mortgage industry should keep an eye out […]
To close out Reverse Mortgage Daily’s industry coverage in 2020, we took a look at the top stories of the year that garnered the highest readership based on our internal data. To begin the new year, we also took a look at four key trends that the reverse mortgage industry should keep an eye out […]
Primary Residential Mortgage (PRMI)’s Steven J. Sless Group, the lender’s consumer-direct retail branch focused solely on reverse mortgages in Owings Mills, Md., has spearheaded the creation of a new, reverse mortgage-focused video series designed to appeal to seniors and to present accurate information about the reverse mortgage product category. Beginning this month and launching weekly […]
