Every business which serves a market of customers has to determine what counts as a benchmark for success, and oftentimes one of the key benchmarks is market penetration. Since businesses often have to define what market penetration is — and what it means — for their particular business segment, that determination can help the people […]
While comparatively lesser-used than traditional forward mortgages, reverse mortgages contain significant challenges for loan originators who are seeking out success based primarily on that specific product category. Success is not entirely elusive for reverse mortgage loan originators, however, but it requires overcoming a series of unique hurdles and challenges that are often not present on […]
Characterizing the heightened reverse mortgage business activity which is taking place during the pandemic is not universal to every region or professional in the country, but taking a look at measurements of business volume – including Home Equity Conversion Mortgage (HECM) endorsement data and HECM-backed Securities (HMBS) issuance – does indicate that the business has […]
American Advisors Group (AAG) announced on Monday the rollout of a new television commercial featuring spokesman Tom Selleck, crafted on the heels of a survey the company spearheaded in which respondents shared an overwhelming desire to age in place. The ad, titled “American Dream,” emphasizes the desire that many seniors have to remain in their […]
Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been deliberating how best to enter the current TV advertising landscape. After being initially conceived as an internal motivational video for FAR employees, the company […]
For many reverse mortgage originators and brokers, the business can be all about finding new leads that can then help to generate new reverse mortgage loans. Learning about a segment of potential senior clientele can be crucial for those developing new sources of borrowers, and one area that may be worth keeping in mind revolves […]
Since a reverse mortgage is a complicated financial product, the way that direct-to-consumer advertising for the industry is structured can often make or break the perspectives that people can have about the product category. There are a fair amount of limitations concerning how reverse mortgages can be responsibly positioned to prospective customers since only senior […]
Google will be implementing new targeting restrictions for its ads, preventing customers on its platform from targeting based on certain demographic factors including age. This is based on a communication that the tech giant distributed to users of its advertising platform, which was obtained by RMD. One of the newly-implemented restrictions involves targeting ads based […]
As the health crisis related to the COVID-19 coronavirus pandemic continues, the United States is seeing higher levels of infection in the summer than the levels observed earlier in the year. As certain states have managed to get their levels of infection under control, other states including Florida, California, Washington and Texas have become new […]
Financial planners account for significant potential as reverse mortgage referral partners due to the clients they have access to, and the steps those clients take to strategically employ their assets for their own financial security. That’s why reverse mortgage loan originators would do well to observe some key realities related to how they can forge […]
