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Google Wants to Be Your Mortgage Advisor and More HW+

May 22, 2011By

Google (NASDAQ:GOOG) took its first step into the mortgage business when it launched a comparison ads program in 2009 and initial results suggest it was a success for advertisers. An independent study from Leads360 showed consumers using Google’s comparison ads converted better than any other lead provider.  As a result of its success, the search giant is […]