Canada’s Reverse Mortgage Leader Develops More Emotional Pitch to Seniors

As the U.S. reverse mortgage market struggles to adapt to lower principal limits, demand north of the border is surging — and Canada’s top reverse mortgage lender has embarked on a new marketing push to expand even further. The new TV spots from HomeEquity Bank emphasize homeowners’ desire to stay put even as they age. […]

Reverse Mortgage Competition Comes to Canada with New Product

After years with only one reverse mortgage option, older homeowners in Canada now have another choice. Equitable Bank this month launched the “Path Home Plan,” an equity-release product for Canadians 55 and older. The Path product joins the CHIP Reverse Mortgage from HomEquity Bank, which has issued the loans since 1986 and until now cornered […]

Friday Round-Up: Life After LIBOR, Walter on the Brink

This past week, RMD readers continued to turn to us for insight on how a decision made in the United Kingdom could eventually affect Home Equity Conversion Mortgages in a big way, as well as the news of a major shake-up coming at a top servicer. Before you head off into the first weekend of […]

Why Canada’s Reverse Mortgage Lender Revamped its Online Approach

In just three years, the only national reverse mortgage lender in Canada boosted its online lead generation from 20% or fewer of all consumer inquiries to 90% — a shift that the bank attributes to a no-frills website and the increasing tech-savviness of Canadian seniors. But the push toward web-based outreach at HomEquity Bank wasn’t […]