Friday Round-Up: HUD, Ginnie Mae Tease Plans for Reverse Mortgages

Congrats on making it to another Friday—the weekend is in sight! A lot has occurred in the past seven days, but in case you missed it, here’s what happened in reverse mortgage news this week: New Rule Offers Opportunities for Reverse Mortgage, Financial Planner Relationships—On Wednesday, the Department of Labor released its final rule amending the […]

Finance of America Reverse Launches New Reverse Mortgage Ad Campaign

Following its name change and rebranding late last year, Finance of America Reverse (FAR; formerly Urban Financial of America) has launched a new reverse mortgage advertising campaign featuring its updated branding and messaging. The campaign, titled “It Just Makes Sense,” includes six new national commercials that aim to “cut through the noise” of the reverse mortgage […]

The Top Reverse Mortgage Lenders for Retail, Wholesale Growth in 2015

Reverse mortgage wholesale volume bounced back to end 2015 on a positive note. But although total endorsement counts were less than what some industry leaders expected, 2015 was a big growth year for several reverse mortgage lenders on both the wholesale and retail sides. Overall, Home Equity Conversion Mortgage (HECM) endorsements totaled 56,363 units in […]

Friday Round-Up: Biggest Reverse Mortgage Opportunities in 2016

In case you missed it, here’s what happened in reverse mortgage news this week: Will the Quicken-DOJ Dispute Spell Doom for One Reverse Mortgage?—The ongoing legal dispute between the federal government and one of the nation’s largest mortgage lenders is leaving the fate of a top-5 reverse mortgage lender lost in the shuffle. This week, […]

Finance of America Reverse Appoints New Operations Chief

Finance of America Reverse LLC (formerly Urban Financial of America) announced Thursday the appointment of Susan Anthony to the role of Chief Operations Officer (COO). Effective immediately, Anthony will assume her new role at the company, where she most recently served as Vice President of Project Management since July 2014. “Sue is an incredibly strong […]

Biggest Opportunities for Reverse Mortgage Lenders in 2016

A new year brings new opportunities. And for the reverse mortgage industry, 2016 could be one of the most promising years yet. The reverse mortgage industry turned a critical corner in 2015. HECM program changes like the Financial Assessment and updates to the non-borrowing spouse policy ushered in a new era for the reverse mortgage […]

Fresh Blood: How Reverse Mortgage Sales Must Change in 2016 (Pt. II)

For the reverse mortgage industry to truly thrive in tomorrow’s marketplace, there needs to be greater investment in attracting, recruiting and training fresh talent, industry sales leaders agree. The policy changes brought forth by the Financial Assessment and non-borrowing spouse updates have primed the reverse mortgage sector to take a deep breath and focus on […]

Reverse Mortgage Communication Breakdowns, Urban’s New Name

Reverse Focus Weekly Podcast Episode #391 In this week’s Reverse Focus podcast, Shannon Hicks discusses why Quicken Loans, the nation’s third largest mortgage lender, is considering an exit from Federal Housing Administration (FHA) lending. Quicken, which is also the parent company of top-10 reverse lender One Reverse Mortgage, cited in a recent Reuters report that […]

Urban Rebrands, Changes Name to Finance of America Reverse

One of the nation’s largest reverse mortgage lenders, Urban Financial of America, has officially changed its name and will begin conducting business under the banner Finance of America Reverse, LLC. The name change reflects the adoption of parent company, Finance of America Holdings, LLC, which this summer acquired several companies to become one of the […]