A major lead generation firm found that more renters were inquiring about reverse mortgages in the first quarter of 2018, blaming the trend on a lack of education on how the products are largely designed for existing homeowners. But many originators on the ground say they haven’t seen a similar groundswell — and if they […]

Confirming what originators have said for months, reverse mortgage inquiries were down in Q1 as compared with last year due to last October’s Home Equity Conversion Mortgage program’s rules changes, according to Best Rate Referrals Q1 2018 Mortgage Consumer Profile Report. Best Rate Referrals, a consumer marketing finance firm that matches leads with lenders, sourced […]

A major player in the reverse mortgage lead-generation space announced the launch of a consumer-facing website this week, with an eye toward expanding their business by matching potential borrowers with product-specific experts. Best Rate Referrals recently rolled out Mortgage Advisor, a website designed to consolidate the Clearwater, Fla.-based firm’s consumer outreach into a single place […]

Qualified reverse mortgage leads are constantly being generated all over the United States, and many of them are sitting right in your own backyard just waiting to be discovered. But without the right solutions, you could be missing a valuable opportunity to reach an even greater share of prospective borrowers who could benefit from a […]

Best Rate Referrals, the mortgage marketing firm that offers lead generation solutions to the reverse mortgage industry, has been acquired by Digital Media Solutions (DMS), an end-to-end solutions provider for brands focused on customer acquisition and retention. This change will support the Best Rate Referrals lead generations growth goals for the reverse mortgage industry.