Reverse Mortgage Inquiries Fall During Q1 2018

Confirming what originators have said for months, reverse mortgage inquiries were down in Q1 as compared with last year due to last October’s Home Equity Conversion Mortgage program’s rules changes, according to Best Rate Referrals Q1 2018 Mortgage Consumer Profile Report. Best Rate Referrals, a consumer marketing finance firm that matches leads with lenders, sourced […]

Reverse Mortgage Referral Firm Hits Airwaves, Targets Consumers

A major player in the reverse mortgage lead-generation space announced the launch of a consumer-facing website this week, with an eye toward expanding their business by matching potential borrowers with product-specific experts. Best Rate Referrals recently rolled out Mortgage Advisor, a website designed to consolidate the Clearwater, Fla.-based firm’s consumer outreach into a single place […]

Best Rate Referrals Expects Acquisition to Boost Reverse Mortgage Lead Generation

Best Rate Referrals, the mortgage marketing firm that offers lead generation solutions to the reverse mortgage industry, has been acquired by Digital Media Solutions (DMS), an end-to-end solutions provider for brands focused on customer acquisition and retention. This change will support the Best Rate Referrals lead generations growth goals for the reverse mortgage industry. “We […]