Why AAG Sees Potential in the Market for VA Loans

Last month, American Advisors Group (AAG) announced the company was adding government-backed Veterans Affairs (VA) loans to its lineup of product offerings, differentiating its offering from the standard VA loan by focusing marketing efforts more specifically on the needs of older veterans. The company says it has staked a unique position in the larger market […]

AAG Adds VA Loans to Retirement Product Offerings

The latest in new product offerings for the nation’s largest reverse mortgage lender, American Advisors Group is adding government-backed Veterans Affairs (VA) loans to its offerings, the company announced Wednesday. Adding to the company’s suite of products that includes Home Equity Conversion Mortgages, jumbo reverse mortgages, traditional “forward” mortgages and real estate services, VA loans […]

AAG CEO Talks Challenges for HECM, Promise of New Approach

Reverse mortgage leader AAG has had an eventful year. In 2018 alone, the company has moved to a more product-agnostic model as a full retirement solutions provider, offering forward mortgage products and residential solutions. AAG has also expanded its reverse mortgage reach through proprietary offerings, largely through a partnership with Finance of America Reverse. Through […]

Reverse Mortgage Originators Diversify Amid Low Volume

When the Department of Housing and Urban Development implemented the changes to the Home Equity Conversion Mortgage program last year, reverse mortgage professionals braced themselves for the impact of the lower principal limit factors. As volume started dropping, some big lenders — like AAG — diversified, some got creative designing new reverse products to bring […]

Product Diversification Sweeps Reverse Mortgage Industry

Reverse mortgage giant American Advisors Group’s recent announcement that it’s officially a “product-agnostic” company was sure to prick up the ears of entrepreneurial-minded reverse mortgage originators around the country, wondering what the change means for them. AAG’s new business model includes a new forward lending division and real estate brokerage. The Orange, Calif.-based firm’s reworked marketing […]

Longbridge Introduces New Private ‘Platinum’ Reverse Mortgage

After teasing a new private reverse mortgage offering in the spring, Longbridge Financial on Monday formally announced its Platinum mortgage program, marking the latest in a string of new proprietary products hitting the market this year. With the Platinum, the Mahwah, N.J.-based Longbridge seeks to tap into a wider range of potential borrowers than the […]

Post-October 2 Recovery in Line with Previous Reverse Mortgage Changes

The reverse mortgage industry’s leading volume tracker says the decline in originations may have reached bottom as the trend lines follow a similar pattern seen after other key program changes. Home Equity Conversion Mortgage endorsements ticked up slightly among Federal Housing Administration-approved lenders in July, rising 2.5% to reach 2,908 for the month according to […]

American Advisors Group Formally Rolls Out New ‘Holistic’ Sales Approach

Reverse mortgage volume leader American Advisors Group on Wednesday formally introduced its new product-agnostic sales model, as the company seeks to evolve into a full-suite “senior home equity solutions brand.” The messaging update includes what the Orange, Calif.-based company described as a “holistic” approach to sales, with AAG representatives now offering seniors forward and reverse […]

AAG Rebrands as a Retirement Solutions Provider, Rolls Out New Selleck Spot

Following months of signals, American Advisors Group late last week announced a major shift in the direction of the company, which will see it transform from the nation’s leading reverse mortgage lender to a more holistic retirement solutions provider. Reza Jahangiri, the chief executive officer of AAG, said the company rolled out the “What’s Your […]

Wave of New Private Reverse Mortgages to Hit This Summer

On the same day Reverse Mortgage Funding announced its new proprietary Equity Edge Reverse Mortgage, two more companies affirmed their commitment to building the private home equity conversion loan space. Longbridge Financial will introduce multiple private reverse mortgage products this year, CEO Chris Mayer announced Monday* at the National Reverse Mortgage Lenders Association’s eastern meeting […]