World Alliance Financial Becomes Senior Lending Network, Revamps Brand

Today, the Senior Lending Network announced some changes which will simplify and consolidate all of its sub-brands under the Senior Lending Network name.  Included in the changes are a redesigned logo with the new tagline “We can change your life”.

“We are committed to helping seniors,” stated David Peskin, chief executive officer of Senior Lending Network. “And we believe this updated brand reinforces the strength and stability of our company. These days, with current economic conditions as they are, we are seeing more seniors turn to Senior Lending Network to change and improve their lives. We anticipate that the need for a Senior Lending Network reverse mortgage will continue to increase, especially as more and more baby boomers turn 62.”

According to the press release, the change is the result of interviews with customers, partner brokers, and staff to help understand why borrowers are choosing Senior Lending Network over other lenders.  The interviews revealed that the ‘Senior Lending Network’ name is well known and highly regarded, and seniors have an emotional connection to receiving a reverse mortgage from this established brand.

Basic overview of the new structure

• World Alliance Financial Corp. is now Senior Lending Network (for the Corporate and Retail Divisions)
• Lender Lead Solutions is now Senior Lending Network (Wholesale Division)
• Lender Lead Solutions University is now Senior Lending Network University.

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