When KBC Bank announced that they had acquired Vertical Lend last October, David Peskin mentioned that the parent company of Lender Lead Solutions would also be changing their name to World Alliance Financial.
The change is now official and according to the press release, the purpose of the name change is to better align the company’s identity with its expanded product and service offerings, correlating with its recent acquisition by KBC Financial Products, a wholly-owned subsidiary of Belgian-based KBC Bank NV.
The retail division of World Alliance Financial, formerly Mortgage Warehouse, will continue to focus on the reverse mortgage business. Lender Lead Solutions, the largest provider of reverse mortgage leads and the fastest growing wholesale reverse mortgage loan provider in the U.S., will be maintaining its current branding and will operate as a separate organization within World Alliance Financial, as will The Senior Lending Network, the company’s consumer education program.
“We believe the name change, in conjunction with our new logo, better reflects the company’s strong presence in the marketplace and recognizes our growth and progressive vision,” said David Peskin, chief executive officer of World Alliance Financial. “One thing that has not changed is our commitment to the reverse mortgage industry, and we look forward to continuing our customer relationships as we build our business.”