HW Media connects and informs decision makers across the housing economy. Professionals rely on HW Media for breaking news, reporting, and industry data and rankings. Moving the Housing Market Forward.
NewsRetirementReverse Mortgage

USA Today: Boomers Join the Village Movement

USA Today is reporting on the growing number of baby boomers choosing to join the “Village Movement”.

Launched eight years ago in Boston with Beacon Hill Village, has spread to Washington, Chicago, San Francisco and more than 50 other cities. Hundreds more are in formation.  Typically, the great majority of joiners in the Village Movement are women.

“It’s the women who see the value of socialization,” says Bob Davis, the only male board member of the 9-month-old Ashby Village in Berkeley, Calif. “The men are happy in their workshops or reading or doing some solitary activity.” Beneath this common divergence among couples is the fact that the women anticipate becoming caregivers. The men expect to be cared for by their wives.

By joining the groups, members get access to things like a one stop number to ask for professional services they may need for the future.  People’s reluctance to admit they are getting older is the greatest barrier to membership.

“Great idea, but I’m not ready” is a common response. Don Langley, a member of San Francisco Village, bristles at this denial. “You don’t wait until your house is on fire before you get fire insurance.”

Sometimes it takes a village to let seniors stay at home

 

Latest Articles

RMD Podcast #48: Eddie Herda, VP, creative director and brand strategy at loanDepotRMD Podcast #48: HW+

This month, The RMD Podcast welcomes Eddie Herda, newly-appointed VP, creative director and brand strategy at loanDepot. Herda and RMD Editor Chris Clow discuss the realities of reverse mortgage marketing and the work he has done to bring the product and industry more attention from consumers and financial professionals. Listen in about Herda’s work creating […]

Sep 27, 2023 By