Urban Financial of America has named a new vice president and marketing director, Tom Evans, who will lead the company’s marketing communications, lead generation and brand identity.
Evans has worked with Urban since 2011, most recently in the role of vice president, business intelligence. He brings additional experience in reverse mortgage marketing.
“Tom brings a rich 10-year background in many aspects of reverse mortgage marketing,” said Steve McClellan, president of UFA. “His work was instrumental in transitioning UFA from a spokesperson-driven advertising model to our current successful approach, and he has managed our lead generation efforts to great results.”
Urban has also engaged a firm focused on research and technology-driven branding, marketing and thought leadership, concurrent with Evans’ move into the marketing director position.
“With just 2% of eligible homeowners utilizing reverse mortgages to supplement their retirement needs, UFA believes there are far more seniors who would benefit from this important financial product,” McClellan said. “Tom’s appointment and our latest marketing efforts will help reach these homeowners as well as support UFA’s continued efforts to expand our business.”
Evans welcomed the new role, noting the potential for product expansion in the current market environment.
“This is an extremely exciting time for Urban, as our position in the marketplace continues to grow,” Evans said. “Through our spirit of constant innovation, we are poised to reach beyond the market share the industry currently touches.”
Written by Elizabeth Ecker