HW Media connects and informs decision makers across the housing economy. Professionals rely on HW Media for breaking news, reporting, and industry data and rankings. Moving the Housing Market Forward.
CommentaryLeadsNewsReverse Mortgage

The Life Of A Reverse Mortgage Lead

Last week I received a call from a senior that had requested information about reverse mortgages over a year ago.  I haven’t been originating loans in order to focus on growing RMD, so when I received the phone call it caught me a bit off guard.

The gentleman had requested some basic information about reverse mortgages, so I mailed out some information and tried to follow up a few days later.  Unfortunately, I was never able to get in touch with him but I sent him one last package simply stating that if he ever had any questions about reverse mortgages I’m happy to help. 

Normally after several unsuccessful attempts at reaching a lead, you might file it away as a dead lead and move on.  Not in the reverse mortgage business. 

After a year of considering a reverse mortgage the senior felt he was now ready to move forward.  When I asked what made him decide now was the right time?  He replied, “I’m just ready, I didn’t want to rush into anything.”

Stories like these are just one of the many reasons why the reverse mortgage business is nothing like the forward business.