Last week I received a call from a senior that had requested information about reverse mortgages over a year ago. I haven’t been originating loans in order to focus on growing RMD, so when I received the phone call it caught me a bit off guard.
The gentleman had requested some basic information about reverse mortgages, so I mailed out some information and tried to follow up a few days later. Unfortunately, I was never able to get in touch with him but I sent him one last package simply stating that if he ever had any questions about reverse mortgages I’m happy to help.
Normally after several unsuccessful attempts at reaching a lead, you might file it away as a dead lead and move on. Not in the reverse mortgage business.
After a year of considering a reverse mortgage the senior felt he was now ready to move forward. When I asked what made him decide now was the right time? He replied, “I’m just ready, I didn’t want to rush into anything.”
Stories like these are just one of the many reasons why the reverse mortgage business is nothing like the forward business.
The Life Of A Reverse Mortgage Lead