Reverse Mortgage Funding, LLC (RMF) announced the appointment of several new employees to its corporate leadership team in an effort to meet increased demand for its reverse mortgage products, as well as to ensure that it can meet anticipated future demand for proprietary reverse mortgages based on its recent decision to reduce the minimum age requirement of its Equity Elite reverse mortgages to age 55.
Ranya Adkinson has been appointed as the company’s national marketing support lead of the company’s distributed retail channel. Kelly Rhynehart has also been promoted to distributed retail workflow administrator, while Erica Buccafusca also received a promotion to the position of distributed retail relationship management team lead. These roles are newly-created, and have been incorporated into the company’s structure to allow for more local leadership to take hold of reverse mortgage loan production, the company said.
In the case of Adkinson, she maintains over 20 years of communications and marketing experience, having previously worked for New American Funding as a regional marketing manager. In her new role at RMF, Adkinson will work with sales leaders and marketing leadership to offer support to the lender’s local loan specialists in an effort to expand self-generated business in RMF’s retail channel. Business and marketing strategies unique to all 50 states will be one of the projects she will be undertaking.
In the case of Rhynehart, she has served at RMF for over seven years and will apply her nationwide project management skills to support RMF’s sales staff with operational efficiency processes. Buccafusca is also an internal promotion, having been at RMF for over six years. She will continue to help loan officers provide a “white glove customer experience” in her new role, the company said.
The new hire and promotions emphasize RMF’s ongoing commitment to customer satisfaction according to RMF President David Peskin.
“It’s such an exciting time for the reverse mortgage industry and we as a company are fully committed to educating customers, real estate professionals and financial planning professionals about the benefits of reverse mortgages,” Peskin said in an announcement of the appointments. “As the reverse mortgage industry breaks monthly production volume records, we remain committed to providing a superior customer experience. Supporting our local loan specialists, enhancing our service levels and creating innovative outreach programs are essential to expanding RMF’s growth as a company.”
The news of these hirings and promotions follows other recent moves of note made by RMF. Most recently, the company announced that it was lowering the minimum age requirement of its Equity Elite proprietary reverse mortgage loan offerings to age 55 in 19 states and the District of Columbia, with a plan to roll this out to more states in the months ahead.
The company also recently expanded its footprint to the state of Hawaii by opening a field office in the city of Honolulu, which marks wider availability of its products in all 50 states and the District of Columbia.