HomeEquity Bank, the leading reverse mortgage provider in Canada, has hired author, television commentator and former certified financial planner Pattie Lovett-Reid to serve as its first chief financial commentator.
The move is being made to further build out the company’s educational initiatives as well as to combat reverse mortgage misperceptions across the country, according to the announcement of the appointment.
“A well-known financial expert and media personality, Pattie Lovett-Reid will work with the company to help Canadian homeowners 55 and up make the most of their retirement, by providing commentary on topics ranging from demographic trends, real estate, financial planning, budgeting, aging in place and more,” it said.
Lovett-Reid’s previous experience includes decades working as a banker and a financial planner, as well as serving as a regular finance guest on domestic Canadian television programming on BNN Blomberg and hosting her own show on the CTV network. She also served as CTV’s chief financial commentator from 2013 until 2022.
“I’m thrilled to be working with HomeEquity Bank as their Chief Financial Commentator,” said Lovett-Reid in the announcement of her hiring. “The number one question I’m asked is, ‘how will I know if I have enough to see me through my retirement?’ The good news is many of us have more options than we realized and together we will explore all the ways to fund the lifestyle you dreamed of.”
Her work will assist in HomeEquity Bank’s initiatives including providing commentary on financial trends, authoring original blog content, hosting webinars and acting as a spokesperson for the organization and its brand.
“We are pleased to welcome Pattie as Chief Financial Commentator and offer her financial expertise to our clients and partners,” said Steve Ranson, President and CEO of HomeEquity Bank. “Pattie is a seasoned financial services expert highly regarded for her depth of knowledge, passion and keen interest in topics that are relevant to aging Canadians.”
A blog featuring her perspectives has gone live on the bank’s website.
Earlier this year, HomeEquity Bank passed a record $1 billion CAD (approximately $792.5 million USD) in reverse mortgage originations. American reverse mortgage professionals have long taken note of HomeEquity Bank’s novel approaches to marketing, including humor-oriented television advertising which raptured guests at a National Reverse Mortgage Lenders Association (NRMLA) Annual Meeting in 2019 and that has also enlisted a famous American former fraudster in an effort to protect seniors from being scammed.
The pandemic has also seen HomeEquity begin to make forays into the development of additional reverse mortgage products in its market, and the company even published an educational book about reverse mortgages to assist in combating misinformation about the product in Canada.