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Reverse Focus Launches New Site for Borrower Education and Lead Generation

Redding, CA-based mortgage sales and management firm Reverse Focus, Inc. has created a new online platform that offers lead generation and borrower education, designed for both originators and borrowers.

The site, MyLoanOfficer.US, is designed to feature easily-digestible information about the reverse mortgage product, while also offering users the ability to make connections with originators through “multiple channels,” as described in a press release announcing the site’s launch.

It will also allow originators to spread awareness about their brands through a dedicated online platform featuring an intuitive user interface and search engine optimization (SEO).

“Originators will benefit from our all new lead-capture technology which allows a borrower to effortlessly type in their property details, and contact information into a lead funnel system,” said Reverse Focus CEO Eric Hiatt in a press release. The details are then packaged into Reverse Focus’ proprietary CRM workflow.

Establishing a new account with the site comes with a cost of $79 per month.

Written by Chris Clow