Have you ever typed in www.reversemortgage.com? Guess where it goes….keep reading if you’re too lazy to click on the link. Whomever was responsible for acquiring that domain was a genius. What’s the value of that domain? A ton of money…..sadly, not enough to re-capitalize IndyMac… When it comes to branding, a company and/or an individual should spend considerable amounts of time and money developing their brand but a new way to think about branding and marketing relates to generic domain names. As for those who are branding themselves (i.e Donald Trump or Monte Rose – Training Session coming up!), marketing and self promotion are critical components to developing a digital persona and brand. You can always try to go the way of the Donald or Monte (trump.com or monterose.biz). If you were a document preparation company, you might pick something generic that says what it is that you do such as Reverse Mortgage Documents (http://www.reversemortgagedocuments.com or reversemortgagedocs.com). Sometimes it’s just as cool to be literal rather than abstract….most seniors probably wonder why anyone on earth would come up with some crazy name like Google or Yahoo!
Are You Master Of Your Own Reverse Mortgage Domain?
Most Related Articles
‘The Daily Show’ takes aim at reverse mortgages and…horses?
Guest host Michelle Wolf said reverse mortgages can be “predatory” before talking more about horses than loan terms.
Dec 01, 2023
-
‘Family Guy’ brings reverse mortgage jokes – and misconceptions – back to TV
Oct 24, 2023 -
Reverse mortgage EVP on the industry’s tech expansion challenges
May 31, 2023 -
FAR president offers new details on AAG acquisition
Dec 13, 2022 -
Don’t miss the Vanguard Forum at HW Annual Oct. 4
Aug 29, 2022 -
Celink to Pay $4.25 Million to Settle Federal HECM Lawsuit
Jan 01, 2019
Latest Articles
‘The Daily Show’ takes aim at reverse mortgages and…horses?
Guest host Michelle Wolf said reverse mortgages can be “predatory” before talking more about horses than loan terms.
Dec 01, 2023
-
Ginnie Mae president talks managing RMF portfolio, reverse mortgage product evolution
Dec 01, 2023 -
FHA issues extensive new reverse mortgage servicing updates
Nov 30, 2023 -
Reverse broker Oxygen Mortgage acquired by technology company
Nov 30, 2023 -
FAR’s Paul Fiore on moving over from AAG, integrating two leading reverse mortgage companies
Nov 29, 2023 -
High-net-worth retirees’ investments may be ‘dragged down’ by non-working assets
Nov 29, 2023