American Advisors Group has launched a new reverse mortgage commercial featuring company spokesman and former Senator Fred Thompson. The commercial is already hitting airwaves across the nation.
AAG has also announced a new URL for its website, now found at www.AAG.com as well as new information materials for family members of reverse mortgage borrowers as well as caregivers as part of the new six-commercial campaign.
“The new AAG commercials lift the production quality bar and present a more sophisticated and trustworthy lender in the marketplace,” says Teague McGrath, AAG chief marketing officer. “Our new messaging caters to the children of borrowers, those that have faced financial hardship, and others just looking for retirement security. We have even added some humor in one spot to tackle the misconceptions some people have about the product. AAG is proud to be the premier advertiser on television with six new commercials to be launched over the coming weeks.”
Noting the ability to pay off debts such as credit cards and existing mortgages, Thompson explains the benefits of a reverse mortgage and the retirement security it can provide to qualifying borrowers who are 62 or older, in the first new ad to launch.
The company has five more new reverse mortgage commercials in development.
Written by Elizabeth Ecker