RMD Sales & Marketing Forum
March 24, 2021

Join RMD for a day of inspirational and tactical content to get your sales and marketing teams off to a strong start. Featuring speakers from leading providers and industry partners, use these sessions as a way to boost your annual training programs.

11:00am–12:00pm CST

3 Keys To Mastering Digital Marketing in 2021

The reverse mortgage industry is evolving every day to incorporate new technologies into loan processes and administration, but new technology is also becoming increasingly important for connecting with borrowers. These speakers share how they have used technology to spread the word about reverse mortgages to receptive seniors, who every year are becoming more and more technology-savvy.

Christina Harmes 
Top Producer, 
C2 Reverse

Cliff Auerswald
President, All Reverse Mortgage, Inc.

12:15–1:15pm CST

Persona Marketing in 2021

The often personal and highly-consultative reverse mortgage sales process starts and ends with the originator, who guides the borrower through all steps of the loan process and provides an important connection for a senior looking to leverage their home equity for a better retirement outcome. This event speaks with two reverse mortgage professionals who have led with a personal brand that aims to ensure seniors can trust the process from someone who will ensure their goals are met.

Ken Krajewski  
Head of Reverse Lending, 1st Nations Reverse Mortgage

Steven Sless
Founder, The Steven 
J. Sless Group of Primary Residential Mortgage, Inc.

1:30–2:30pm CST

Financial Planners Approach - Key Strategies for 2021 Success

Financial advisors are becoming an increasingly important authority in the reverse mortgage industry, a role growing commensurately with their own receptivity to the reverse mortgage product category. These professionals provide insight into how financial planners think about reverse mortgages, and why forging relationships with these professionals can be beneficial for borrowers and originators alike.

Harlan Accola
National Reverse Mortgage Director, Fairway Independent Mortgage Corporation

Steve Resch
Vice President of Retirement Strategies, Finance of America Reverse

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For more information on this program, please contact Aging Media at info@agingmedia.com

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