Fairway Adds Timothy Harder as Reverse Marketing Specialist

Madison, Wis.-based Fairway Independent Mortgage Corporation has added to its national reverse mortgage leadership team by appointing TImothy Harder as its national reverse marketing specialist. He will also be working with the company’s operations, marketing and sales teams to implement and update workflow processes to expand growth throughout the organization.

Timothy Harder

Harder brings with him over 18 years of experience in the reverse mortgage industry, including roles in national business development at Mountain Pacific Mortgage, and most recently at Cherry Creek’s 1st Reverse Mortgage USA division where he served as VP business development and reverse mortgage specialist. Harder has also previously served as president and board member of the Colorado Mortgage Lenders Association, and is described as being very active in the National Reverse Mortgage Lenders Association (NRMLA).

“We are fortunate that Tim Harder has brought his great skills, knowledge, and industry experience to the Fairway Platform,” said Harlan Accola, Fairway’s national reverse mortgage director. “There is so much need in the industry for someone with the depth of Tim Harder. He truly wants to make a difference in the way retirement is done for our seniors in this country and will be a big part of Fairway achieving our ambitious goals in the reverse space.”

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Harder’s previous experience in cultivating positive referral relationships will also be a benefit to Fairway, according to James Fostmeier, reverse marketing specialist at Fairway.

“I am looking forward to working with [Timothy’s] positive, ‘can do’ attitude along with his creative and motivating leadership skills,” Fostmeier said. “Timothy’s past experience and knowledge he gained from cultivating relationships with credit unions, banks, and recruiting sales staff will help us expand our reach, educating the benefits a reverse mortgage loan offers.”

Harder related appreciation and optimism for his new position.

“I feel truly blessed to be joining the team at Fairway Independent Mortgage Corporation,” Harder said. “Their integrity and vision has allowed them to grow substantially over the past several years and I’m excited to lock arms with them.”

Fairway currently ranks at number 7 on the list of top 10 reverse mortgage lenders, recording 1,422 endorsements over the past 12 months ending May, 2020 based on data compiled by Reverse Market Insight (RMI).

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