Reverse mortgage technology platform ReverseVision announced last week a new partnership with cloud-based sales and management platform OptifiNow, which will use ReverseVision’s Loan Import application programming interface (API) to streamline the loan origination process for Texas-based Open Mortgage, a mutual client.
The integration of ReverseVision’s API links OptifiNow’s cloud-based software as a service (SaaS) sales and management platform with ReverseVision’s RV Exchange (RVX) loan origination platform, which is said to allow Open Mortgage to expedite its loan production and better nurture customer relationships for its reverse lending channel.
“Our Loan Import API was developed out of ReverseVision’s commitment to enable platform implementations that match lenders’ business models,” said ReverseVision VP of Sales and Marketing Wendy Peel in a press release announcing the arrangement. “As mortgage technology and the lending market evolve, our cloud-based, API-enabled platform will be able to flex to lenders’ needs so that they can meet borrowers where they are in life.”
OptifiNow’s platform offers a central sales and performance management station via customer relationship management (CRM), intelligent sales automation, sales enablement, business intelligence (BI) and API modules. When connected with a lender’s origination platform, OptifiNow can deliver closed-loop marketing that equips lenders with lead source insights, loan originator performance and more.
ReverseVision and OptifiNow’s partnership has allowed for a simplified “generate loan” button directly into the OptifiNow dashboard that enables Open Mortgage’s loan officers to create and prepopulate a loan application while still using RVX.
“Instead of switching systems and manually rekeying applicant data, reverse LOs can generate loans with the push of a button, benefitting from the simplicity and strengthened data integrity inherent to process automation,” ReverseVision detailed in its press release.
The integration between OptifiNow and ReverseVision will help serve the larger goal of simplifying the ability of mutual customers to accomplish their goals, according to OptifiNow President and CEO John McGee.
“We, at OptifiNow, believe that it’s important to integrate complementary technologies for the benefit of common customers,” said McGee in an email to RMD. “The goal of our integrations is to simplify the technology stacks that many lenders face today, and that the simplification of technology will facilitate the Loan Officers need to attract and engage borrowers, and then to originate loans. In the end, our goal is to create happy loan officers and happier borrowers for Open Mortgage.”
There is also a great deal of additional business intelligence that stands as an important enhancement that comes from the integration of ReverseVision and OptifiNow, McGee added.
“The integration of key data points allows lenders to now have an end-to-end view of the customer lifecycle,” he said. “Using the analytics engine available in OptifiNow, lenders can now see the marketing efforts that acquired the borrower and follow it all the way to funding. This gives them incredible insights into the sales and marketing efforts that are driving their business, and what revenues that resulted from it. Now they have instant access to key information to make more informed decisions about the directions that are driving growth.”
The investment by ReverseVision into the new API will also potentially be very beneficial for every customer of that company, McGee said.
“I believe that ReverseVision has invested in a robust API that will greatly benefit their customer base,” he said. “The ReverseVision team has been great to work with during the integration, they have been innovative in the design of the API and we are excited to work together to develop common happy customers.”