The Irvine, Calif.-based reverse mortgage lender HighTechLending this week added a veteran of American Advisors Group as its new vice president of national marketing.
Vivian Dang joined HighTechLending, which offers Home Equity Conversion Mortgages under the trade name American Senior, from AAG, where she spent four years as senior director of marketing.
In her new role, Dang will work to boost lead generations and market the lender’s new self-serve online mortgage application program, which the company plans to roll out in July.
“Vivian has a proven track record in the reverse digital lead generation space,” HighTechLending president Don Currie said in a statement announcing Dang’s hire. “Our industry is absolutely starving for quality reverse leads, and with Vivian’s expertise, we can start offering quality in-house forward and reverse leads to our retail branches and reverse wholesale partners.”
The move comes as part of the lender’s “aggressive strategic growth plan” for 2018, which began in January when HighTechLending hired new VP of reverse operations Nancy Davidson, and promoted existing employees Joan Imelio and Adrian Prieto to vice president-level positions.
The company also rolled out a new wholesale “club” for its top-producing brokers; under the Star Producer Club program, brokers who fund at least three loans per month through HighTechLending gain access to marketing assistance and preferred pricing.
“We’ve been offering Fannie/GNMA direct and reverse loans successfully for over 11 years,” Currie said in the Dang statement. “Now with a robust digital marketing division providing fuel to our branches and call centers, we are a complete mortgage company.”
HighTechLending currently sits at eighth place in the most recent year-to-date origination data from Reverse Market Insight, with 570 loans endorsed through May.
Written by Alex Spanko