HighTechLending Rolls Out New Wholesale ‘Club’

Irvine, Calif.-based HighTechLending is introducing a new set of benefits for brokers who fund at least three loans per month through the company.

Dubbed its “Star Producer Club,” HighTechLending has offered marketing assistance, preferred pricing, and fast-track processing to those originators who meet the club’s funding minimum. The company is seeking wholesale growth through the launch of the new platform.

“HTL Reverse Wholesale has been a successful and growing distribution platform for us,” said HighTechLending President Don Currie, in a release announcing the program. “As part of our 2018 strategic growth plan, we are introducing the Star Producer Club to our national mortgage broker network.”

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The program launched this week to offer digital and social media coaching among its marketing assistance initiatives for club members, including a free audit of digital and social media marketing assets. The audit will focus on optimization of websites, mobile adaptability, content generation, pay-per-click strategies, and other online marketing considerations. An expert will then provide coaching to help maximize broker resources, lead generation and branding.

“This type of service helps the smaller to mid-size broker compete with the larger players in the market,” Adrian Prieto, HighTechLending’s vice president of wholesale and retail branching, told RMD in an email.

“HTL Reverse has been successful converting forward mortgage brokers to reverse mortgages over the last 10 years,” he said. “Now that we have a foundation of good producing brokers, we want to invite established producers who fund between 3-5 loans per month to the Star Producer Club (SPC).”

Members of the club must close at least three funded units per month or nine units over a 90-day period.

Written by Elizabeth Ecker

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