Reverse mortgage lender 1st Reverse Mortgage USA announced this week it has hired Dale Jones as director of marketing and communications for the company, a division of Cherry Creek Mortgage based in Denver.
Jones brings more than 20 years of experience to 1st Reverse Mortgage USA including roles as the executive director of marketing and communications for university study abroad organization Semester at Sea. While at Semester at Sea, Jones won multiple marketing and communications awards including an award based on the success of a social media campaign that garnered more than 80 million views during a 24-hour timespan. His background spans interactive marketing initiatives including building and directing marketing teams.
In recently running his own marketing and communications agency, Jones has worked directly with 1st Reverse Mortgage USA on some of its communications programs.
“Dale’s skill set, familiarity with our organization and our markets are unmatched,” said Dan Harder, vice president of 1st Reverse Mortgage USA, in a press release. “He has served as our marketing consultant for over 10 years and has the intrinsic ability to weave together corporate vision, strategic planning, creativity and marketing execution.”
In the press release, Jones noted the work he will be doing to position and promote the reverse mortgage lender.
“It is an honor to be working with the 1st Reverse Mortgage USA Team—top-notch professionals dedicated to helping people, at all stages of life, obtain the financing they need to either acquire or stay in their homes,” he said. “I’m looking forward to building our marketing channels through a targeted, integrated sales and marketing approach.”
Written by Elizabeth Ecker