Reverse mortgage software and technology provider ReverseVision, Inc. recently announced the promotion of Kelly Kelleher to the role of director of corporate marketing and events.
Since joining the company in 2013, Kelleher has helped guide projects ranging from a full-scale corporate rebranding to targeted marketing campaigns to drive user participation in ReverseVision’s flagship reverse mortgage loan origination system, ReverseVision Exchange (RVX).
Kelleher has been influential in heightening the firm’s visibility in traditional mortgage trade media and events. She has also designed and championed corporate thought leadership initiatives in partnership with the Mortgage Bankers Association, American Bankers Association, as well as various financial planning and financial advisor networks.
“Kelly’s accomplishments in driving strategic direction with detail-oriented execution will only continue to enhance and strengthen ReverseVision’s position as the industry leader,” said ReverseVision Vice President of Sales and Marketing Wendy Peel in a press release.
In her new role, Kelleher will refine ReverseVision’s brand identity to ensure it resonates with an evolving reverse mortgage marketplace that is experiencing the entry of more traditional, or “forward,” lenders than ever before.
She will also spearhead the ongoing cultivation and contribution of ReverseVision thought leadership to support industry growth.
“I am continually impressed with Kelly’s drive and commitment,” said ReverseVision President and CEO John Button in a press release. “She brings unique energy and ideas to every project—even the exhausting task of working a tradeshow floor. ReverseVision substantially benefits from the results she brings to the team.”
Peel notes that Kelleher’s combination of technical experience and expertise in all media outlets make her uniquely qualified to grow the company’s annual user conference, RV UserCon, and “Fast Track” events, which educate prospective brokers and lenders on how and why to enter the reverse mortgage market.
Through these activities, Kelleher will continue to bring reverse mortgage lending ideas, education and awareness to financial planners and other retirement advisors.
“At ReverseVision, I am fortunate to be in a position where I can put my skills and experience to work for both a company and a product, the HECM, in which I sincerely believe,” Kelleher said in a press release. “Exploring new ways of promoting the reverse mortgage industry and projecting the ReverseVision message on a national level is a compelling professional challenge that I welcome and embrace vigorously.”
Written by Jason Oliva