FirstBank Talks Reverse Mortgages on Lifetime TV Spot

This week, Ed O’Connor, a certified reverse mortgage professional (CRMP) with FirstBank Mortgage, will discuss reverse mortgages on “The Balancing Act” airing on Lifetime Television.

Accompanied by the show’s host, Olga Villaverde, O’Connor will explain how a reverse mortgage can added security and needed cash flow, without risking one’s home in retirement.

During the segment, O’Connor will also dissect the many myths that surround reverse mortgages today, and will detail how this loan product can help retirees relieve the financial stress that often comes during a person’s retirement years.


With more than 30 years of experience in the financial services industry, O’Connor has spent his career educating people on a variety of complex financial issues, as well as the options available to alleviate these troubles. He currently lectures to community, professional and institutional groups and is an approved provider of CLR credit by the NYS Bar Association.

FirstBank Mortgage is a division of Firstbank, founded in 1906 in Lexington, Tenn. The company’s reverse mortgage division ranked 13th overall among industry lenders by volume, with 425 Home Equity Conversion Mortgage endorsements year-to-date through August 2016, according to recent industry data tracked by Reverse Market Insight.

With a viewership that is predominantly female, “The Balancing Act” is a morning show that routinely features segments with expert guests who talk about a variety of topics, including health and wellness, style and beauty, travel tips, financial matters and more.

The program’s reverse mortgage TV spot featuring O’Connor will air September 29 and October 6 at 7:30 a.m. EDT.

Written by Jason Oliva

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  • Ed has a fairly good command of the topic. It should be an interesting segment. He was a big supporter of the Extreme Summit and other marketing campaigns. But becoming an industry spokesperson is an entirely different matter. Will he be just another salesperson or someone confidently grounded in facts who can easily relate to the public without sounding dogmatic?

    This is a great opportunity.

    • No sales and not necessarily a spokesperson. I’m curious as to the reaction of people once they see it. Our take on this was to get the message out that this is “just a mortgage”, follow the terms and all is good. The second message of the piece is how can you make an informed decision if you don’t get the facts? i appreciate the support from everyone in this project and hope the message gets across.

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