With an eye toward expanding overall growth strategy, Proficio Bank has appointed Lauren Vickery as vice president of marketing.
In this new role, Vickery’s primary focus will be the continued growth of new customer acquisitions and managing the overall brand strategies for both Proficio Bank and its reverse mortgage division, Proficio Mortgage Ventures, which headquartered in Henderson, Nevada.
“Lauren’s hands-on experience combined with her proven track record of success in the financial services vertical makes her the right person to lead our efforts for both customer acquisitions and brand strategy,” said John Miller, president of Proficio Mortgage Ventures.
Bringing more than 12 years of experience in marketing, customer acquisitions, CRM and analytics, Vickery comes to Proficio Bank most recently from Caesars Entertainment, where she managed marketing analytics, customer retention and recovery.
Prior to Caesars, she served as vice president of marketing at Selling Source and assistant vice president of risk acquisitions at Credit One Bank, both headquartered in Las Vegas.
“Proficio Bank’s national presence and our wide range of financial services, combined with our industry-leading customer service team, sets the stage for sustained growth and profitability,” said Vickery in a written statement. “I’m excited to play a key role in Proficio’s evolution within the reverse mortgage industry. Reverse mortgages provide tremendous financial flexibility to thousands of Americans each month, granting them increased spending power and security in retirement.”
Written by Jason Oliva