Proficio Hires Loveless to Drive National Reverse Mortgage Growth

Proficio Mortgage Ventures on Thursday hired industry veteran John Loveless to oversee all aspects of the company’s reverse mortgage operations.

With over 32 years in the mortgage industry running both retail and wholesale operations, Loveless for the last seven years has been concentrating on the Home Equity Conversion Mortgage (HECM) product.

In the HECM field specifically, Loveless has overseen retail operations for 100 loan/month organizations and on the wholesale side has closed over $800 million in sales as an account executive.

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“We are excited to add John Loveless to our management team,” said John Metcalf, national distributed retail manager at Proficio Mortgage Ventures. “His experience in the reverse mortgage industry and background in developing large, national mortgage operations will play a vital role in our continued national expansion.”

Established in 2012, the Henderson, Nevada-based Reverse Mortgage Division of Proficio is a top-10 reverse lender licensed to originate in 43 states and Washington, D.C. under the Federal NMLS registration.

Proficio sees the addition of Loveless helping the company drive its continued national expansion in this new reverse mortgage landscape under the Financial Assessment. 

“I see a great opportunity for the players that are trained and prepared for Financial Assessment to thrive through the next growth phase of our industry,” Loveless said in a written statement. “I’m excited with the timing to really make an impact at PMV to help navigate these new waters.”

Written by Jason Oliva

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