RMS, Security 1 Roll Out Rebranding Effort and New Reverse Mortgage TV Ad

A little more than two years following mergers that brought Security 1 Lending and Reverse Mortgage Solutions together under parent company Walter Investment Management Corp., the company is rebranding its reverse mortgage marketing and is rolling out a new TV ad.

With RMS operating the company’s wholesale and servicing arms and Security 1 Lending serving as its retail originations arm, the organization has evolved over time, it says, and has become more integrated. 

“Our people have worked tirelessly the past couple of years to get us where we are today,” said D. Scott Clarke, RMS president and CEO, in a press release. “The first thing we wanted to do was throw out the ‘Tell and Sell’ mentality that’s so prevalent in the industry today and commit ourselves to educating the customer about all their options and letting them choose the one that meets their needs. At the same time, we have been improving our internal processes so the entire customer experience will be as quick, efficient and enjoyable as possible.”

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The rebranding efforts include new, redesigned logos and tagline that will roll out under a multimedia introduction that launches with a new website, new sales materials, direct marketing and a brand new TV spot. The ad will run nationally on more than a dozen cable channels upon its launch.  

“The Boomer and Greatest generations have been responsible for so many amazing changes and seen so much, and they now have the opportunity to choose and change how they fund the next chapter of their lives,” said Sharon Robbins, senior vice president and chief marketing officer for RMS. “While we will always want to serve the clients who need a Home Equity Conversion Mortgage to stay in their home, it is time for the industry to start painting a picture and educating homeowners about how this product may also be a great solution to help them live a better life and fund their future.”

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Written by Elizabeth Ecker

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  • I like it, it is simple, tells the story and gets the message across in a way that a senior would want to look into it further.

    Our future is as bright as we want it to be!

    John A. Smaldone

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