Industry Veteran Steve Resch Joins Urban Financial’s Wholesale Team

Urban Financial of America, LLC, recently announced that industry veteran Steve Resch has joined the Wholesale Lending team as an account executive. 

Resch brings to the position nearly a decade of reverse mortgage experience, most recently as the head of the Wholesale Division at Generation Mortgage, which announced its exit from reverse mortgage originations in October. 

Prior to that, he was a regional wholesale account manager for Financial Freedom Senior Funding. During his tenure at each company, Resch established the largest wholesale production channels. 

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“As a reverse mortgage veteran, he brings a tremendous amount of experience to Urban and is a very respected and well-versed professional in our industry,” said Jonathan Scarpati, vice president of UFA’s Wholesale Lending Division.

Resch has more than 30 years of experience in sales management, with a 20-year career on Wall Street as an investment analyst and as a managing partner for a financial planning/investment management firm. In that capacity, he began to successfully incorporate the reverse mortgage as a wealth management tool.

Recently, others in the personal finance and financial planning industry have suggested reverse mortgages are no longer loans of “last resort.” What was once a phrase that came to define the financial product has since gone by the wayside, in favor of more positive terms, such as “wealth management tool.”  

Like others joining this movement, Resch is committed to educating and expanding reverse mortgage applications throughout the financial planning and related investment markets. 

Late last year, UFA announced it would expand its West Coast sales presence through the hire of Tim Pearce as regional manager for the Pacific Region. 

Prior to that, the lender named a new vice president and marketing director to lead the company’s marketing communications, lead generation and brand identity. 

Written by Emily Study

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