American Advisors group is launching a new reverse mortgage TV commercial featuring celebrity spokesman and former Senator Fred Thompson.
The 2-minute commercial began airing late last week and takes a focus on AAG as the leading reverse mortgage brand. It also speaks to the use of reverse mortgages as portfolio management tools that can work as part of an overall comprehensive retirement plan.
“We’re seeing a growing shift in consumer awareness about the reverse mortgage as a viable financial tool,” said Teague McGrath, chief creative officer for AAG. “More and more seniors are realizing that reverse mortgages are part of a smart financial planning strategy versus a loan of last resort. And, they understand the value of working with the established industry leader as their reverse mortgage partner.”
AAG is airing the commercial on cable channels and national networks including ABC, NBC and CBS.
The company has risen to become the top reverse mortgage lender by volume, counting loan totals of more than 1,000 loans per month according to the latest data from the Department of Housing and Urban Development.
Written by Elizabeth Ecker