Friday Round Up: Reverse Mortgage Marketing No-Nos, REIT Raises $230MM

In case you missed it, here’s what happened in reverse mortgage news this week.

Do Not Use These Words In Reverse Mortgage Marketing When referencing the aging population, many people prefer terms such as “elder” or “older adult,” rather than “geezer,” “old-timer” and “Golden Years,” which aren’t so effective in reverse mortgage marketing, a survey shows. 

Reverse Mortgage REIT Raises $230 Million to Grow Market Reverse Mortgage Funding has been acquired by Reverse Mortgage Investment Trust, which has raised $230 million in capital and seeks to use RMF’s growing originations platform to “significantly build market share.”

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CFPB Clarifies Rules For Lending To Same-Sex Married Couples Following the Supreme Court’s decision to strike down section 3 of the Defense of Marriage Act (DOMA), the Consumer Financial Protection Bureau said it recognizes all lawful marriages.

RMS Continues to Lead HMBS Issuance Reverse Mortgage Solutions issued $774 million of securities for a 24.7% market share, maintaining its position as the leader of HMBS issuance. 

WSJ: 1 New HUD Chief, 3 Big Questions While new HUD Secretary Julian Castro may be a political “rising star,” he faces three distinct challenges at hand, including transitioning from a national housing crisis to an uneven recovery, expanding mortgage availability and overhauling the American housing system. 

Written by Emily Study

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