Live Well Adds John Loveless to Wholesale Division

Following recent announcements of its several new reverse mortgage product launches, Live Well Financial is now boosting its wholesale team with the hire of John Loveless. 

Loveless, a former account executive with Generation Mortgage, joins Live Well’s wholesale division with more than 25 years of mortgage industry experience. 

“John Loveless is a perfect fit for our team, with his breadth of knowledge on both the Reverse and Forward side of the business,” said Josh Moran, vice president of wholesale lending with Live Well. “He is one of those universally well-liked guys, whose smart, hands-on approach makes him a favorite with his clients.”

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In this new position, Loveless will offer clients both Live Well’s forward loans as well as the company’s new line of open-end fixed rate reverse mortgages. 

“John is another great hire for Live Well and we are excited to add him to our team,” stated Bruce Barnes, executive Vice President at Live Well. “We are rapidly scaling the Company through the acquisition of key management, sales and operational staff with the goal of becoming the top reverse mortgage wholesale lender in the industry.”

Since December, Live Well has launched four new fixed rate Home Equity Conversion Mortgages, including the Fixed Freedom, Fixed Lump Sum, Fixed Advantage and the Fixed Fortune.

Written by Jason Oliva

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